Email Marketing Specialist

Talent Photon; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Talent Photon is seeking an experienced Email and Marketing Automation Specialist to own lifecycle marketing, email strategy, and marketing automation across our B2B client accounts.

You will build end-to-end email campaigns, manage HubSpot workflows, ensure deliverability, and optimize performance with AI tools, while collaborating with sales and product teams to drive pipeline and measurable outcomes.

Qualifications

• 4–6 years of experience in email marketing and marketing automation in B2B.

Responsibilities

• Develop end-to-end email and lifecycle marketing strategies based on ICPs, funnel stages, and buyer personas.
• Build and manage HubSpot workflows, drip campaigns, lead scoring, segmentation, and lifecycle automation.
• Execute outbound email campaigns using tools such as Apollo, Instantly, Lemlist, or Smartlead.
• Manage email deliverability, domain authentication (SPF, DKIM, DMARC), domain warm-up, and inbox health.
• Maintain database hygiene through enrichment, deduplication, suppression, segmentation, and re-engagement.
• Write and optimize email campaigns, conduct A/B testing, and track performance across engagement, meetings, and pipeline metrics.

Skills

Email marketing

Marketing automation

HubSpot expertise

Lead scoring

A/B testing

Analytical skills

Communication skills

AI tools in email marketing

Tools

HubSpot

Apollo

Instantly

Lemlist

Smartlead

Job description

We are looking for an experienced Email and Marketing Automation Specialist to own lifecycle marketing, email strategy, and marketing automation across our B2B client accounts.

Key Responsibilities

• Develop end-to-end email and lifecycle marketing strategies based on ICPs, funnel stages, and buyer personas.
  
• Build and manage HubSpot workflows, drip campaigns, lead scoring, segmentation, and lifecycle automation.
  
• Execute outbound email campaigns using tools such as Apollo, Instantly, Lemlist, or Smartlead.
  
• Manage email deliverability, domain authentication (SPF, DKIM, DMARC), domain warm-up, and inbox health.
  
• Maintain database hygiene through enrichment, deduplication, suppression, segmentation, and re-engagement.
  
• Write and optimize email campaigns, conduct A/B testing, and track performance across engagement, meetings, and pipeline metrics.
  

Requirements

• 4–6 years of experience in email marketing and marketing automation, preferably in B2B environments.
  
• Hands-on experience with HubSpot, including workflows, sequences, segmentation, lead scoring, and lifecycle stages.
  
• Proven experience managing outbound email campaigns and resolving email deliverability issues.
  
• Strong understanding of email authentication, campaign analytics, database management, and performance optimization.
  
• Excellent writing, analytical, and communication skills, with practical experience using AI tools in email marketing and automation.