Email Lead Generation Specialist - (US Process)

Business Leader; Mumbai; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Business Leader in Mumbai seeks an experienced Email Marketing & B2B Lead Generation Specialist to build and manage outbound email infrastructure from scratch for US-based clients. You will own setup, deliverability, multi-step campaigns, and lead generation.

Night shifts aligned with US hours and close CRM integration are expected. The role requires 5–10 years in B2B email marketing, hands-on infrastructure experience, and proficiency with tools like Instantly, Lemlist, Apollo, HubSpot, and

Qualifications

• 5–10 years of hands-on experience in B2B email marketing, cold outreach or lead generation.
• Proven experience building email marketing infrastructure and outbound campaigns from scratch.
• Strong expertise in deliverability, domain configuration, authentication, and inbox management.
• Experience with email automation and prospecting tools such as Instantly, Smartlead, Lemlist, Apollo, and LinkedIn Sales Navigator.
• Experience generating qualified B2B leads for the US market, preferably for agencies, SaaS, or service-based businesses.
• Working knowledge of CRM tools such as HubSpot, Salesforce or Pipedrive.
• Excellent written English and the ability to work independently.
• Comfortable working night shifts aligned with US business hours.

Responsibilities

• Build the complete email marketing setup from scratch, including domains, mailboxes, DNS configuration, SPF, DKIM, and DMARC.
• Manage email deliverability, domain warm-up, sender reputation, inbox rotation, and bounce management.
• Develop B2B lead generation strategies targeting US-based businesses and decision-makers.
• Build targeted prospect lists using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Hunter.io, and similar tools.
• Set up and manage cold email campaigns, automated follow-ups, and multi-step outreach sequences.
• Work with tools such as Instantly, Smartlead, Lemlist, Apollo, HubSpot, and Mailshake.
• Optimize email copy, subject lines, and CTAs through A/B testing.
• Track campaign performance, qualified leads, positive reply rates, and meetings booked.
• Integrate outreach campaigns with CRM platforms and establish scalable workflows and reporting.
• Ensure compliance with the CAN-SPAM Act and applicable email marketing regulations.

Skills

Email marketing

Lead generation

Outbound campaigns

Deliverability

Domain setup

CRM tools

LinkedIn Sales Navigator

Email automation

English writing

Tools

Instantly

Smartlead

Lemlist

Apollo

HubSpot

Salesforce

Pipedrive

LinkedIn Sales Navigator

Job description

Full Time

Office

We are looking for an experienced Email Marketing & B2B Lead Generation Specialist who can build and manage our complete outbound email marketing infrastructure from scratch for US-based B2B clients.

The ideal candidate should have strong technical knowledge of email deliverability, domain setup, automation tools, and cold email outreach. We need someone who can independently establish the infrastructure, develop lead generation strategies, execute campaigns, and generate qualified leads and sales meetings.

Key Responsibilities

• Build the complete email marketing setup from scratch, including domains, mailboxes, DNS configuration, SPF, DKIM, and DMARC.
• Manage email deliverability, domain warm-up, sender reputation, inbox rotation, and bounce management.
• Develop B2B lead generation strategies targeting US-based businesses and decision-makers.
• Build targeted prospect lists using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Hunter.io, and similar tools.
• Set up and manage cold email campaigns, automated follow-ups, and multi-step outreach sequences.
• Work with tools such as Instantly, Smartlead, Lemlist, Apollo, HubSpot, and Mailshake.
• Optimize email copy, subject lines, and CTAs through A/B testing.
• Track campaign performance, qualified leads, positive reply rates, and meetings booked.
• Integrate outreach campaigns with CRM platforms and establish scalable workflows and reporting.
• Ensure compliance with the CAN-SPAM Act and applicable email marketing regulations.

Required Skills & Experience

• 5-10 years of hands-on experience in B2B email marketing, cold outreach, or lead generation.
• Proven experience building email marketing infrastructure and outbound campaigns from scratch.
• Strong expertise in email deliverability, domain configuration, authentication, and inbox management.
• Hands-on experience with email automation and prospecting tools such as Instantly, Smartlead, Lemlist, Apollo, and LinkedIn Sales Navigator.
• Experience generating qualified B2B leads for the US market, preferably for agencies, SaaS, or service-based businesses.
• Working knowledge of CRM tools such as HubSpot, Salesforce, or Pipedrive.
• Excellent written English, analytical skills, and the ability to work independently.
• Comfortable working night shifts aligned with US business hours.

What We Are Looking For

We need a self-driven professional who can take complete ownership of the email marketing functionfrom infrastructure setup and tool integration to campaign execution, deliverability management, and lead generation.

Why Join Us?

• Opportunity to build and manage the email marketing setup from the ground up.
• Direct exposure to international B2B clients.
• Growth-oriented work environment.
• Competitive salary and performance-based incentives.