Automation Specialist

BruntWork; India; Remote; INR 350,000 - 800,000; Full time

Benefits offered by this job

Health Insurance Coverage for eligible

Immediate hiring

Job summary

BruntWork is seeking a detail-oriented Email Marketing & Copywriting specialist to drive our outbound email strategy and manage our marketing automation infrastructure. This remote, full-time role demands a rare blend of technical precision and persuasive copywriting to deliver clear, persuasive messaging across campaigns.

You will craft direct-response emails, develop automated workflows in GoHighLevel, maintain list hygiene, and monitor deliverability metrics, while optimizing campaigns

Qualifications

• 1–2 years of proven experience in email marketing and marketing automation.
• B2B marketing knowledge including lead generation and deliverability best practices (SPF, DKIM, DMARC).
• Flawless written and verbal English.
• Highly methodical and process-driven; double-check workflow triggers and links.
• Adaptable and collaborative; comfortable in a fast-moving agency culture.

Responsibilities

• Copywriting: write direct-response promotional emails and sequences for B2B decision-makers.
• Automation: build, test, and optimize GoHighLevel workflows and lead-nurturing campaigns.
• Analytics: monitor deliverability, open, click-through, and webinar show rates; run A/B tests.

Skills

Email marketing

Copywriting

Marketing automation

GoHighLevel

Keap/Infusionsoft

Tools

GoHighLevel

Keap/Infusionsoft

SharpSpring

Job description

Our client is seeking a detail-oriented Email Marketing & Copywriting to drive our outbound email strategy and manage our marketing automation infrastructure. As a B2B marketing agency, our growth depends on delivering clear, persuasive messaging supported by rock-solid technical execution.

This role requires a rare blend of technical competency and creative copywriting. You will write engaging promotional copy, design and build automated email workflows, maintain list hygiene, and track deliverability metrics. While we love creative storytellers, technical precision, process discipline, and sharp attention to detail are paramount for this position.

Schedule: Remote, Full Time |Monday to Friday 7:00 AM - 4:00 PM PT (With a 1-hour unpaid break)

1. Copywriting & Creative Execution

• B2B Email Copywriting: Write compelling, direct-response promotional emails and automated sequences tailored to B2B business owner decision-makers.
• Campaign Strategy: Develop catchy subject lines, preview text, and strong calls-to-action (CTAs) that drive high open and click-through rates.

2. Automation & Technical Workflow Setup

• Workflow Construction: Build, test, and optimize automated email sequences, drip campaigns, and lead-nurturing workflows within GoHighLevel with competency in SharpSpring and Keep as a bonus.
• System Operations: Manage integrations, form triggers, tags, and custom fields to ensure seamless data flow across campaigns.
• List Hygiene & Management: Oversee internal list segmentation, scrub database records, manage unsubscribes, and maintain overall list health to optimize sender reputation.

3. Analytics & Reporting

• Performance Tracking: Monitor, analyze, and report on key email metrics including deliverability rates, open rates, click-through rates, and webinar/event show rates.
• Continuous Optimization: Conduct ongoing A/B testing on subject lines, email copy, and send times to consistently boost campaign ROI.

Requirements

• Experience: 1–2 years of proven experience in email marketing, marketing automation, or digital agency environments
• B2B Marketing Knowledge: Understanding of B2B sales cycles, lead generation, and email deliverability best practices (SPF, DKIM, DMARC, domain health)
• Communication: Flawless written and verbal English communication skills
• Technical-First Mindset: Highly methodical and process-driven. You double-check your workflow triggers and links before hitting "Publish"
• Adaptable & Collaborative: Eager to integrate into our agency culture, take ownership of projects, and adapt quickly in a fast-moving environment

Technical Skills & Tools

• Primary Platform: Hands-on experience working inside GoHighLevel (GHL) is required
• Secondary Platforms (Bonus): Familiarity or prior experience with Keap (Infusionsoft) or SharpSpring is a strong plus
• Technical Rigor: High attention to detail regarding link tracking, tag triggers, segmentation rules, and email rendering across devices
• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations