Email Lead Generation Specialist - (US Process)

Business Leader; Navi Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Direct exposure to international B2B/U

Growth-oriented environment

Performance-based incentives

Job summary

Business Leader in Navi Mumbai seeks an experienced Email Marketing & B2B Lead Generation Specialist to build our outbound email infrastructure from scratch for US-based clients. You will manage deliverability, domain setup, automation tools, and multi-step campaigns.

You will develop lead generation strategies, create targeted prospect lists, run cold email outreach, and coordinate with CRM systems to drive qualified leads and booked meetings. Night shifts aligned with US hours may be required.

Qualifications

• 5–10 years in B2B email marketing or lead generation.
• Proven ability to build email infrastructure and outbound campaigns from scratch.
• Strong deliverability, domain setup, authentication, and inbox management.
• Experienced with automation and prospecting tools and CRM integrations.

Responsibilities

• Build and manage end-to-end outbound email marketing from scratch.
• Develop lead generation strategies targeting US-based businesses.
• Set up campaigns, workflows, and follow-ups with monitoring and reporting.
• Maintain deliverability, DNS config, SPF/DKIM/DMARC, and sender reputation.
• Integrate outreach with CRM platforms and ensure compliance with CAN-SPAM.

Skills

Email marketing

B2B lead generation

Outbound campaigns

Campaign analytics

Independent work

Night shifts

US market knowledge

Tools

Instantly

Smartlead

Lemlist

Apollo

LinkedIn Sales Navigator

HubSpot

Salesforce

Pipedrive

Job description

We are looking for an experienced Email Marketing & B2B Lead Generation Specialist who can build and manage our complete outbound email marketing infrastructure from scratch for US-based B2B clients.

The ideal candidate should have strong technical knowledge of email deliverability, domain setup, automation tools, and cold email outreach. We need someone who can independently establish the infrastructure, develop lead generation strategies, execute campaigns, and generate qualified leads and sales meetings.

Key Responsibilities

• Build the complete email marketing setup from scratch, including domains, mailboxes, DNS configuration, SPF, DKIM, and DMARC.
• Manage email deliverability, domain warm-up, sender reputation, inbox rotation, and bounce management.
• Develop B2B lead generation strategies targeting US-based businesses and decision-makers.
• Build targeted prospect lists using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Hunter.io, and similar tools.
• Set up and manage cold email campaigns, automated follow-ups, and multi-step outreach sequences.
• Work with tools such as Instantly, Smartlead, Lemlist, Apollo, HubSpot, and Mailshake.
• Optimize email copy, subject lines, and CTAs through A/B testing.
• Track campaign performance, qualified leads, positive reply rates, and meetings booked.
• Integrate outreach campaigns with CRM platforms and establish scalable workflows and reporting.
• Ensure compliance with the CAN-SPAM Act and applicable email marketing regulations.

Required Skills & Experience

• 5-10 years of hands-on experience in B2B email marketing, cold outreach, or lead generation.
• Proven experience building email marketing infrastructure and outbound campaigns from scratch.
• Strong expertise in email deliverability, domain configuration, authentication, and inbox management.
• Hands-on experience with email automation and prospecting tools such as Instantly, Smartlead, Lemlist, Apollo, and LinkedIn Sales Navigator.
• Experience generating qualified B2B leads for the US market, preferably for agencies, SaaS, or service-based businesses.
• Working knowledge of CRM tools such as HubSpot, Salesforce, or Pipedrive.
• Excellent written English, analytical skills, and the ability to work independently.
• Comfortable working night shifts aligned with US business hours.

What We Are Looking For

We need a self-driven professional who can take complete ownership of the email marketing functionfrom infrastructure setup and tool integration to campaign execution, deliverability management, and lead generation.

Why Join Us?

• Opportunity to build and manage the email marketing setup from the ground up.
• Direct exposure to international B2B clients.
• Growth-oriented work environment.
• Competitive salary and performance-based incentives.

Location Preference: Candidates residing in Navi Mumbai or nearby areas who can commute to our CBD Belapur office.

Website: https://businessleader.com/