Ecommerce Manager

Mafatlal Industries Limited; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Mafatlal Industries Limited in Mumbai seeks an Assistant Manager – D2C Growth & E-commerce to drive revenue growth across Shopify and marketplace channels, owning end‑to‑end merchandising, customer experience, website optimization and analytics.

You will blend business acumen with hands‑on D2C experience, collaborate with data, creative, agencies and tech partners to build compelling digital brands, translate insights into actions, and improve conversion, AOV and LTV.

Qualifications

• 5-6 years of D2C e-commerce experience, preferably with consumer brands.
• Hands-on experience managing Shopify stores and scaling D2C businesses.
• Exposure to marketplaces such as Amazon, Flipkart, Myntra, Nykaa, or similar.
• Strong understanding of digital merchandising, customer journeys, conversion rate optimization (CRO), and e-commerce best practices.
• Strong understanding of performance marketing across Meta, Google, and marketplace advertising, with the ability to interpret campaign performance and optimize business outcomes.
• Analytical acumen with ability to convert data into business decisions.
• Good understanding of branding, consumer behaviour, category management, and marketing strategy.
• Strong visual sensibility with an eye for website aesthetics, product presentation, merchandising, and user experience.

Responsibilities

• Drive the growth and performance of assigned categories across Shopify and marketplace channels.
• Manage and optimize Shopify storefronts, ensuring a seamless customer journey and best-in-class user experience.
• Own digital merchandising, product listings, collections, landing pages, promotions, and on-site merchandising.
• Partner with Digital Marketing teams to improve traffic quality, conversion, ROAS, and customer acquisition.
• Analyze category performance using Shopify Analytics, GA4, and marketplace dashboards, and translate insights into actionable growth initiatives.
• Identify opportunities to improve conversion rate, average order value (AOV), customer lifetime value (LTV), and repeat purchases.
• Coordinate with design, content, developers, agencies, and internal stakeholders to execute campaigns and website enhancements.
• Ensure brand consistency across all digital touchpoints while adapting the website experience to each category's positioning, target audience, and brand voice.
• Support CRM, retention, SEO, personalization, and customer engagement initiatives to drive sustainable growth.
• Monitor customer behaviour, market trends, and competitor activity to identify new growth opportunities and improve category performance.

Skills

D2C E-commerce

Shopify Stores

Marketplace Management

CRO

Performance Marketing

Data Analytics

Branding

Cross-functional Collaboration

Tools

GA4

Shopify Analytics

Klaviyo

WebEngage

MoEngage

Google Ads

Marketplace Dashboards

Job description

Experience: 5-6 Years

About the Role

We are looking for a commercially driven Assistant Manager – D2C Growth & E-commerce to drive the growth of assigned categories across Shopify and marketplace channels. The role is responsible for end-to-end execution across merchandising, customer experience, digital growth, website optimization, and analytics to deliver category revenue growth and an exceptional customer experience.

The ideal candidate combines strong business acumen with hands‑on D2C experience, understands branding and consumer behaviour, and can translate insights into actions that improve business performance. They should be equally comfortable working with data, creative teams, agencies, and technology partners to build high-performing digital brands.

Key Responsibilities

• Drive the growth and performance of assigned categories across Shopify and marketplace channels.


• Manage and optimize Shopify storefronts, ensuring a seamless customer journey and best-in-class user experience.


• Own digital merchandising, product listings, collections, landing pages, promotions, and on-site merchandising.


• Partner with Digital Marketing teams to improve traffic quality, conversion, ROAS, and customer acquisition.


• Analyze category performance using Shopify Analytics, GA4, and marketplace dashboards, and translate insights into actionable growth initiatives.


• Identify opportunities to improve conversion rate, average order value (AOV), customer lifetime value (LTV), and repeat purchases.


• Coordinate with design, content, developers, agencies, and internal stakeholders to execute campaigns and website enhancements.


• Ensure brand consistency across all digital touchpoints while adapting the website experience to each category's positioning, target audience, and brand voice.


• Support CRM, retention, SEO, personalization, and customer engagement initiatives to drive sustainable growth.


• Monitor customer behaviour, market trends, and competitor activity to identify new growth opportunities and improve category performance.

Desired Profile

• 5-6 years of experience in D2C E-commerce, preferably with consumer brands.


• Hands‑on experience managing Shopify stores and scaling D2C businesses.


• Exposure to marketplaces such as Amazon, Flipkart, Myntra, Nykaa, or similar platforms.


• Strong understanding of digital merchandising, customer journeys, conversion rate optimization (CRO), and e-commerce best practices.


• Strong understanding of performance marketing across Meta, Google, and marketplace advertising, with the ability to interpret campaign performance and optimize business outcomes.


• Strong commercial and analytical acumen with the ability to convert data into business decisions.


• Good understanding of branding, consumer behaviour, category management, and marketing strategy.


• Strong visual sensibility with an eye for website aesthetics, product presentation, merchandising, and user experience.


• Ability to understand and adapt to different category strategies, brand voices, and customer segments.


• Experience collaborating with marketing, creative, technology, operations, and agency partners.


• Familiarity with GA4, Shopify Analytics, Search Console, Klaviyo, WebEngage, MoEngage, Shopify Flow, or similar D2C growth tools is preferred.


• Self‑driven, adaptable, detail‑oriented, and comfortable working in a fast‑paced growth environment.

Key Success Metrics

• Category Revenue Growth


• Category Contribution & Profitability


• Shopify Revenue Growth


• Marketplace Revenue Growth


• Website Conversion Rate


• Average Order Value (AOV)


• Customer Lifetime Value (LTV)


• Customer Retention & Repeat Purchase Rate


• Customer Acquisition Cost (CAC) & Return on Ad Spend (ROAS)


• Website User Experience & Conversion Optimization


• Timely execution of category growth initiatives, product launches, and campaigns