D2C Growth & Sales Manager

Ritaara; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

RITARRA is seeking a growth-focused leader to own online and offline revenue, drive customer acquisition, conversions and repeat purchases, and boost kiosk sales productivity. This is a revenue-driven role, not a conventional social media position.

You will manage Shopify performance, run Meta and Google campaigns, optimise CAC/ROAS, and coordinate with social media, influencers and CRM initiatives to acquire and retain customers. A strong analytical mindset and hands-on execution are essential.

Qualifications

• 3–6 years of hands‑on experience in D2C, e‑commerce, consumer brands or growth‑oriented roles.
• Strong practical knowledge of Shopify and e‑commerce operations.
• Hands‑on understanding of Meta Ads and Google Ads, including campaign structure, targeting, creative testing and optimisation.
• Strong understanding of CAC, ROAS, AOV, conversion rate, CTR, CPC, CPM and customer retention.
• Experience with Google Analytics/GA4 and Excel/Google Sheets.
• Understanding of CRM, WhatsApp marketing, email marketing and abandoned‑cart/customer‑retention campaigns.
• Ability to work with social media agencies, content creators, influencers and external performance marketing partners.
• Strong commercial and analytical mindset focused on revenue.

Responsibilities

• Own monthly online and kiosk revenue targets; develop actionable growth plans.
• Improve Shopify performance: merchandising, landing pages, offers, bundles, upselling, cross-selling, conversions.
• Plan and optimise Meta and Google campaigns; coordinate with agencies or freelancers.
• Track key metrics: CAC, ROAS, MER, AOV, conversion rate, repeat purchases, margin.
• Collaborate with social media teams to create performance-driven content and campaigns.
• Build influencer/UGC/CRM initiatives to acquire and retain customers.
• Design promotional and festive campaigns aligned with sales objectives and inventory.
• Analyze traffic and product performance; recommend corrective actions.
• Monitor kiosk performance and work with sales teams to improve outcomes.
• Identify top/bottom SKUs; advise on pricing and inventory decisions.
• Prepare growth dashboards and report findings to leadership.

Skills

D2C Growth

Shopify

Meta Ads

Google Ads

GA4

CRM

WhatsApp Marketing

Email Marketing

Abandoned Cart

Analytics

Influencers

Excel/Sheets

Tools

Shopify

Job description

Role & responsibilities

Role Objective

Own and grow RITARRAs online and offline revenue by driving customer acquisition, conversion, repeat purchases, website performance and kiosk sales productivity. This is a revenue-focused role, not a conventional social media management position.

Key Responsibilities

• Own monthly online and kiosk revenue targets and prepare actionable growth plans to achieve them.
• Manage and improve Shopify performance, including product merchandising, landing pages, offers, bundles, upselling, cross-selling and conversion rate optimisation.
• Plan, execute and optimise Meta and Google performance marketing campaigns, either directly or through external agencies/freelancers.
• Track and optimise key commercial metrics including CAC, ROAS, MER, AOV, conversion rate, repeat purchase rate and contribution margin.
• Coordinate with the social media/content team to create performance-oriented Reels, UGC, product videos, ad creatives and campaign content.
• Develop and manage influencer, UGC, WhatsApp, email and CRM initiatives to acquire and retain customers.
• Build promotional and festive campaigns based on sales objectives, inventory and customer behaviour.
• Analyse website traffic, customer journeys, abandoned carts and product-level performance and recommend corrective actions.
• Monitor kiosk performance, including footfall, conversion, average bill value, units per bill, upselling, cross-selling and salesperson productivity.
• Work closely with the kiosk sales team to set targets, review performance and implement sales improvement initiatives.
• Identify high-performing and underperforming SKUs and coordinate with the Founder on product, pricing, promotion and inventory decisions.
• Prepare daily/weekly/monthly growth dashboards and clearly communicate performance, problems and recommended actions to the Founder.

Key Performance Indicators (KPIs)

• Total revenue – online + kiosk
• Online revenue and month-on-month growth
• Kiosk revenue and month-on-month growth
• Website conversion rate
• Average Order Value (AOV)
• Customer Acquisition Cost (CAC)
• ROAS / marketing efficiency
• Repeat customer and retention rate
• WhatsApp / CRM-generated revenue
• Kiosk conversion rate and Average Bill Value (ABV)
• Upselling and cross-selling performance
• Revenue generated from campaigns, influencers and new customer initiatives

Required Skills & Experience

• 3–6 years of hands‑on experience in D2C, e‑commerce, consumer brands or a similar growth‑oriented environment.
• Strong practical knowledge of Shopify and e‑commerce operations.
• Hands‑on understanding of Meta Ads and Google Ads, including campaign structure, targeting, creative testing and optimisation.
• Strong understanding of CAC, ROAS, AOV, conversion rate, CTR, CPC, CPM and customer retention.
• Experience with Google Analytics/GA4 and Excel/Google Sheets.
• Understanding of CRM, WhatsApp marketing, email marketing and abandoned‑cart/customer‑retention campaigns.
• Ability to work with social media agencies, content creators, influencers and external performance marketing partners.
• Strong commercial and analytical mindset with a clear focus on revenue rather than vanity metrics such as followers and likes.
• Excellent communication, ownership and execution skills.

Preferred Qualifications

• Prior experience with jewellery, fashion, beauty, accessories or lifestyle brands.
• Experience scaling a D2C brand or Shopify store.
• Experience in influencer/UGC‑led growth.
• Basic understanding of creative strategy, Canva and short‑form video content.
• Ability to use AI tools and data‑driven approaches to improve marketing productivity.