E Commerce and Digital Marketing Manager

First Step Babywear; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

First Step Babywear is seeking an experienced International E‑Commerce Manager to lead growth across Shopify and global marketplaces. You will drive revenue through assortment planning, pricing, promotions, and new product launches, while optimizing the customer journey on the Shopify site and CRO initiatives.

The role requires 5–8 years in D2C/e‑commerce, with hands-on experience across Shopify and international platforms, plus strong expertise in performance marketing and market expansion.

Qualifications

• 5-8 years of D2C and E‑commerce business management experience.
• Hands-on experience managing Shopify/D2C websites and international marketplaces (Amazon, Walmart, Target+).
• Strong category management, inventory planning, demand forecasting, and pricing strategy experience.
• Hands-on experience in Meta Ads, Google Ads, and marketplace advertising with ROAS, CAC, CTR, CPC metrics.
• Experience in website merchandising, CRO, customer acquisition, and business analytics.
• Exposure to launching and scaling international businesses in markets such as USA, UK, or UAE.
• Strong commercial acumen to drive revenue, profitability, and growth.
• Experience in kids, baby, fashion, apparel, or consumer goods preferred.

Responsibilities

• Own and grow the international e‑commerce business across Shopify (D2C) and international marketplaces.
• Drive revenue through category management, assortment planning, pricing, merchandising, promotions, and new product launches.
• Manage and optimize the Shopify website including customer journey, merchandising and CRO.
• Plan, execute, and optimize Meta Ads, Google Ads, and Marketplace Advertising to drive customer acquisition, sales and ROI.
• Manage inventory planning, demand forecasting, replenishment and stock health across international markets.
• Lead new market launches, including market research, product selection, pricing, compliance, and go-to-market execution.
• Monitor business performance, prepare business reviews, and identify growth opportunities through data-driven insights.
• Collaborate with Product, Marketing, Operations, Supply Chain, Finance, and Customer Experience teams to achieve business objectives.

Skills

Shopify / D2C

International E‑commerce

Amazon Global / Walmart / Target+

Category Management

Inventory Planning

Demand Forecasting

Performance Marketing

CRO

Pricing & Promotions

Product Launches

Revenue Growth

International Market Expansion

Tools

Shopify

Meta Ads

Google Ads

Amazon Advertising

Walmart Advertising

Job description

International E-Commerce Experience : 5-8 Years

Location : Bengaluru

Key Responsibilities

• Own and grow the international e-commerce business across Shopify (D2C) and international marketplaces.
• Drive revenue through category management, assortment planning, pricing, merchandising, promotions, and new product launches.
• Manage and optimize the Shopify website including customer journey, merchandising and conversion rate optimization (CRO).
• Plan, execute, and optimize Meta Ads, Google Ads, and Marketplace Advertising (Amazon Ads, Walmart Ads, etc.) to drive customer acquisition, sales and ROI.
• Manage inventory planning, demand forecasting, replenishment and stock health across international markets.
• Lead new market launches, including market research, product selection, pricing, compliance, and go-to-market execution.
• Monitor business performance, prepare business reviews, and identify growth opportunities through data-driven insights.
• Collaborate with Product, Marketing, Operations, Supply Chain, Finance, and Customer Experience teams to achieve business objectives.

Desired Candidate Profile

• 5-8 years of experience in D2C and E-Commerce business management.
• Hands-on experience managing Shopify/D2C websites and international marketplaces (Amazon, Walmart, Target+, etc.).
• Strong experience in Category Management, Inventory Planning, Demand Forecasting, and Pricing Strategy.
• Hands-on experience in managing Meta Ads, Google Ads, and Marketplace Advertising, with a strong understanding of ROAS, CAC, CTR, CPC, Conversion Rate, and other performance metrics.
• Experience in website merchandising, CRO, customer acquisition, and business analytics.
• Exposure to launching and scaling international businesses in markets such as USA, UK, or UAE.
• Strong commercial acumen with the ability to independently drive revenue, profitability, and business growth.
• Experience in Kids, Baby, Fashion, Apparel, or Consumer Goods will be preferred.

Preferred Companies

FirstCry, R for Rabbit, Hopscotch, Babyhug, Snitch, The Souled Store, Bewakoof, Libas, Mamaearth, Wakefit, Zouk, Aditya Birla Fashion, Reliance Retail, Landmark Group, Decathlon, or similar D2C/Fashion/Consumer brands.

Mandatory Skills

Shopify / D2C Website Management | International E-Commerce | Amazon Global / Walmart / Target+ | Category Management | Inventory Planning | Demand Forecasting | Performance Marketing | Website Merchandising| Conversion Rate Optimization (CRO) | Pricing & Promotions |Product Launches | Business Growth / Revenue Management| International Market Expansion (USA, UK, UAE)

Avoid Shortlisting Profiles With Only

• Amazon Account Management
• Seller Support
• Vendor Operations
• Catalog Management
• Listing Management
• Marketplace Operations (without D2C ownership)
• Customer Success / Account Coordination