E-commerce/Performance Marketing Executive -Gurgaon – 6 LPA (E)

Iassess Consultants; Gurugram District; On-site; INR 500,000 - 750,000; Full time

Job summary

Iassess Consultants in Gurugram is seeking an E-commerce Marketing Executive to plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and YouTube. You will analyze performance data to drive customer acquisition and ROI.

The role requires 1-4 years in performance or digital marketing, hands-on PPC and analytics experience, and the ability to coordinate with design and content teams to deliver compelling campaigns.

Qualifications

• 1-4 years of experience in Performance Marketing / Digital Marketing.
• Hands-on experience with PPC advertising and paid social campaigns.
• Strong knowledge of campaign analytics and optimization techniques.
• Understanding of SEO basics, landing page optimization, and attribution tracking.
• Bachelor’s degree in Marketing, Business, or a related field.

Responsibilities

• Plan and execute paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other channels.
• Manage campaign budgets and optimize CPC, CPL, CAC, ROAS, and ROI.
• Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Manager, and dashboards.
• Conduct A/B testing of ad creatives, landing pages, audience segments, and ad copies.
• Perform audience targeting, keyword research, and competitor analysis.
• Coordinate with design and content teams for campaign creatives.
• Track conversions, attribution, and marketing funnel performance.
• Prepare weekly/monthly performance reports with actionable insights.
• Stay updated with digital marketing trends and platform updates.

Skills

Performance Marketing

Digital Marketing

PPC advertising

Campaign optimization

Analytics

Lead generation

Conversion optimization

Communication

Problem solving

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Job description

Job Description - E-commerce Marketing Executive

Role Overview

We are looking for a results-driven E-commerce/Performance Marketing Executive with 1-4 years of experience to plan, execute, and optimize paid digital marketing campaigns across multiple channels. The candidate should have strong analytical skills and a data-driven approach to improve customer acquisition, conversions, and ROI.

Key Responsibilities

• Plan and execute paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other performance channels.
• Manage campaign budgets and optimize CPC, CPL, CAC, ROAS, and ROI.
• Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Manager, and reporting dashboards.
• Conduct A/B testing of ad creatives, landing pages, audience segments, and ad copies.
• Perform audience targeting, keyword research, and competitor analysis.
• Coordinate with design and content teams for campaign creatives.
• Track conversions, attribution, and marketing funnel performance.
• Prepare weekly/monthly performance reports with actionable insights.
• Stay updated with digital marketing trends and advertising platform updates.

Job Skills / Required Competencies

• 1-4 years of experience in Performance Marketing / Digital Marketing.
• Strong knowledge of PPC advertising and paid social campaigns.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager.
• Knowledge of conversion optimization and retargeting strategies.
• Understanding of SEO basics, landing page optimization, marketing funnels, and attribution tracking.
• Strong analytical, reporting, communication, and problem-solving skills.
• Ability to optimize campaigns for lead generation, customer acquisition, ROAS, conversions, and revenue growth.
• Google Ads or Meta Blueprint certification is an added advantage.
• Bachelor’s degree in Marketing, Business, or a related field.