performance marketing executive

Moksha Media Group; Gurugram District; On-site; INR 304,668 - 364,932; Full time

Job summary

A media company is seeking a Performance Marketing Executive in Gurugram. The role involves planning and executing paid marketing campaigns across multiple digital channels. The ideal candidate should have 1 year of experience in performance marketing and proficiency in tools like Google Ads and Meta Ads Manager. Strong analytical skills are required to optimize campaigns effectively. This full-time position offers a salary of up to 30K.

Qualifications

• 1 year of hands-on experience in performance/digital marketing.
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.

Responsibilities

• Plan and execute performance marketing campaigns across digital channels.
• Manage budget allocation and ensure optimal ROI.
• Conduct keyword research and audience segmentation.
• Monitor daily performance and generate reports.
• Optimize campaigns for conversions and cost efficiency.

Skills

Performance marketing

Campaign management

Analytical skills

Google Ads

Meta Ads Manager

Google Analytics

Excel reporting

Education

Bachelor’s degree in Marketing, Business, or a related field

Job description

Salary - Upto 30K

Experience - 1year

Location - Gurgaon

We are looking for a data‑driven and creative Performance Marketing Executive to plan, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate should have hands‑on experience in managing campaigns, analyzing performance metrics, and driving ROI‑focused marketing initiatives.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other paid channels.
• Manage budget allocation, track spending, and ensure optimal ROI and CPA targets.
• Conduct keyword research, audience segmentation, and ad copy testing to improve campaign efficiency.
• Monitor daily performance and generate detailed reports and dashboards.
• Optimize campaigns for CTR, conversions, and cost efficiency.
• Work closely with the design and content teams to create effective ad creatives and landing pages.
• Conduct A/B testing to identify winning ad strategies.
• Stay updated with industry trends, algorithms, and new advertising tools.
• Support in retargeting, lead generation, and funnel optimization strategies.
• Track and analyze user behavior, website traffic, and conversion data through Google Analytics and other tools.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1 year of hands‑on experience in performance/digital marketing.
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.
• Strong analytical and Excel/reporting skills.

Seniority level: Associate

Employment type: Full-time

Job function: Marketing and Advertising

Industries: Advertising Services