AVP - Performance Marketing

mPokket; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

mPokket Financial Services Private Limited is seeking a growth marketing leader to drive multi-channel user acquisition and engagement. You will partner with product, CRM, and analytics teams to optimize activation, retention, and monetization through data-driven campaigns and strategic partnerships.

The role requires hands-on experience with attribution platforms, CRM tools, and API integrations to scale growth and reduce CAC across Google, Meta, and partner ecosystems.

Qualifications

• Experience planning and executing multi-channel campaigns with measurable impact.
• Strong analytics mindset with ability to derive insights from attribution tools.

Responsibilities

• Plan and execute multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs, and other digital platforms.
• Leverage performance marketing data and attribution tools (Appsflyer, Google Analytics, etc.) to monitor, optimize, and scale campaigns.
• Identify and test new growth channels to expand reach and reduce CAC.
• Attribution Management and Deep Funnel analysis.
• Identify, negotiate, and manage strategic partnerships with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement.
• Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization.
• Evaluate performance and ROI of partnership initiatives.
• Technically sound to integrate APIs via the help of Tech team.
• Work with the Product and CRM teams to design and execute lifecycle journeys that improve activation, retention, and reactivation.
• Use engagement and analytics tools (CleverTap, Appsflyer, internal dashboards) to track user behavior and implement targeted communication strategies.
• Analyze customer cohorts to identify growth opportunities and reduce churn.
• Partner with the Product team to enhance customer experience across acquisition and engagement touchpoints.
• Provide data-backed insights for product improvements that drive conversion and retention.
• Collaborate on go-to-market strategies for new feature launches.
• Plan and Execute monetisation strategies for the user base.
• Platform Knowledge of Admob,GAM,Mediation Partners.
• Loyalty and Rewards planning and strategizing to get desired brands for cross collab and customers benefit.
• Manage Play Console for ASO & App health Checkups.
• Technically sound to integrate pixels,tags,API's

Skills

Growth marketing

Performance marketing

CRM & lifecycle

Partnerships

ASO

Tools

Appsflyer

Google Analytics

CleverTap

APIs

Job description

• Plan and execute multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs, and other digital platforms.
• Leverage performance marketing data and attribution tools (Appsflyer, Google Analytics, etc.) to monitor, optimize, and scale campaigns.
• Identify and test new growth channels to expand reach and reduce CAC.
• Attribution Management and Deep Funnel analysis

2. Strategic Marketing Partnerships

• Identify, negotiate, and manage strategic partnerships with external platforms, fintech ecosystems, and marketing partners to drive acquisition and engagement.
• Collaborate with internal stakeholders to structure partnership models that enhance growth, retention, or monetization.
• Evaluate performance and ROI of partnership initiatives.
• Technically sound to integrate API's via the help of Tech team

3. Customer Lifecycle & Engagement

• Work with the Product and CRM teams to design and execute lifecycle journeys that improve activation, retention, and reactivation.
• Use engagement and analytics tools (CleverTap, Appsflyer, internal dashboards) to track user behavior and implement targeted communication strategies.
• Analyze customer cohorts to identify growth opportunities and reduce churn.
• Partner with the Product team to enhance customer experience across acquisition and engagement touchpoints.
• Provide data-backed insights for product improvements that drive conversion and retention.
• Collaborate on go-to-market strategies for new feature launches.

5. Monetisation

• Plan and Execute monetisation strategies for the user base
• Platform Knowledge of Admob,GAM,Mediation Partners
• Loyalty and Rewards planning and strategizing to get desired brands for cross collab and customers benefit

6. Additional Responsibilities

• Manage Play Console for ASO & App health Checkups
• Technically sound to integrate pixels,tags,API's