Distributor Sales Officer

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED; East Siang; On-site; INR 400,000 - 1,000,000; Full time

Job summary

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED seeks a dynamic Sales Executive to drive targets across primary and secondary channels. You will oversee distributors, ensure stock availability, and expand product reach through active market visits and retailer appointments.

The role emphasizes strong communication, negotiation, and analytical skills to track performance, manage promotions, and maintain retailer relations. This position requires on-site work across local markets in India.

Qualifications

• Strong communication and negotiation skills.
• Analytical capability to study market trends and sales data.
• Target-driven and results-oriented with a track record of achieving quotas.
• Solid understanding of product features and benefits.
• Familiarity with sales reporting tools and basic analytics.

Responsibilities

• Meet or exceed monthly/quarterly sales targets for primary and secondary channels.
• Oversee distributor operations: inventory tracking, credit management, stock availability, issue resolution.
• Visit markets regularly to identify opportunities, appoint retailers, and broaden distribution reach.
• Ensure retail visibility: correct merchandising, POS materials, and compliant displays at outlets.
• Build and maintain strong relationships with customers and retail partners.
• Track sales performance and market activities; provide regular reports to sales management.
• Execute trade promotions and marketing initiatives to drive volume.
• Take secondary orders and ensure timely payment collection from retailers.

Skills

Communication

Negotiation

Analytical

Result-oriented

Product knowledge

Technical tools

Job description

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Responsibilities And Duties

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Key Skills Required

• Communication Negotiation: Strong interpersonal skills to effectively communicate with stakeholders and negotiate sales agreements.
• Analytical Skills: Ability to analyze market trends and sales data.
• Result-Oriented: Focused on achieving targets and improving productivity.
• Product Knowledge: Sound understanding of product features and benefits.
• Technical Proficiency: Ability to use sales reporting tools .