Distributor Sales Officer

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED; Dibrugarh; On-site; INR 240,000 - 480,000; Full time

Job summary

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED seeks a dynamic field sales professional to drive growth across distributor and retailer channels in Assam. You will be responsible for achieving sales targets, managing distributor operations, and expanding market presence through strategic retailer appointments.

The role emphasizes strong relationship-building, merchandising execution, and timely reporting to sales leadership.

Qualifications

• Strong interpersonal and negotiation abilities to interact with stakeholders and close deals.
• Ability to analyze market trends and sales data to drive growth.
• Track record of meeting or exceeding sales targets and improving productivity.
• Solid understanding of product features and benefits to communicate value.
• Proficient with basic sales reporting tools and CRM systems.

Responsibilities

• Meet or exceed monthly/quarterly sales targets for primary and secondary sales.
• Oversee distributor operations, inventory, credit, stock availability, and issues.
• Visit markets to identify new opportunities and appoint retailers to expand reach.
• Ensure products are visible and properly displayed with merchandising standards.
• Build and maintain relationships with customers and retail partners.
• Track sales performance, monitor competitors, and report to sales managers.
• Execute trade promotions and marketing initiatives to drive volumes.
• Take secondary orders and ensure timely payment collection from retailers.

Skills

Communication

Negotiation

Analytical Skills

Result-Oriented

Product Knowledge

Technical Proficiency

Job description

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Responsibilities And Duties

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Key Skills Required

• Communication Negotiation: Strong interpersonal skills to effectively communicate with stakeholders and negotiate sales agreements.
• Analytical Skills: Ability to analyze market trends and sales data.
• Result-Oriented: Focused on achieving targets and improving productivity.
• Product Knowledge: Sound understanding of product features and benefits.
• Technical Proficiency: Ability to use sales reporting tools .