Distributor Sales Officer

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED is seeking a dynamic Sales professional to drive distributor and retailer networks across Karnataka and beyond. You will manage distributor operations, expand market reach, and ensure effective merchandising at point of sale.

The role emphasizes relationship building, analysis of sales data, and execution of promotions to achieve monthly targets, with strong communication and negotiation skills essential for success.

Qualifications

• Excellent communication and negotiation abilities.
• Strong analytical skills to interpret market trends and data.
• Result-oriented mindset focused on targets and productivity.
• Solid product knowledge and ability to convey benefits.
• Proficiency with sales reporting tools.

Responsibilities

• Sales target achievement for monthly/quarterly targets across primary and secondary channels.
• Oversee distributor operations: track inventory, credit, stock availability, and issues.
• Visit markets regularly to identify new business opportunities and appoint retailers.
• Ensure product visibility and display at retail outlets with POS materials.
• Build and maintain relationships with customers and retail partners.
• Track performance, monitor competitors, and report to sales managers.
• Execute trade promotions, schemes, and marketing initiatives.
• Take secondary orders and collect payments from retailers on time.

Skills

Communication

Negotiation

Analytical skills

Result oriented

Product knowledge

Job description

Responsibilities And Duties

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Responsibilities And Duties

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Key Skills Required

• Communication Negotiation: Strong interpersonal skills to effectively communicate with stakeholders and negotiate sales agreements.
• Analytical Skills: Ability to analyze market trends and sales data.
• Result-Oriented: Focused on achieving targets and improving productivity.
• Product Knowledge: Sound understanding of product features and benefits.
• Technical Proficiency: Ability to use sales reporting tools .