Distributor Sales Officer

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED; Sivasagar; On-site; INR 300,000 - 550,000; Full time

Job summary

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED is seeking a field sales executive to drive growth across primary and secondary channels. You will manage distributors, visit markets, and ensure products are merchandised effectively.

You will build relationships with retailers, analyze performance data, and implement promotions to boost sales while ensuring timely payments. This role requires strong communication, negotiation, and product knowledge, with a results-driven mindset to expand

Qualifications

• Strong interpersonal communication and negotiation skills.
• Ability to analyze market trends and sales data.
• Targets-driven with focus on productivity.
• Solid understanding of product features and benefits.
• Proficiency in using sales reporting tools.

Responsibilities

• Meet or exceed monthly/quarterly sales targets for both primary and secondary channels.
• Oversee distributor operations, inventory tracking, credit management, and issue resolution.
• Visit markets regularly to identify new business opportunities and expand retailer network.
• Ensure retail products are visible and properly displayed with merchandising standards.
• Build and maintain relationships with customers and retail partners.
• Track sales performance and monitor competitor activities, reporting to sales managers.
• Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Take secondary orders and ensure timely collection of payments.

Skills

Communication

Negotiation

Analytical Skills

Results oriented

Product Knowledge

Technical Proficiency

Job description

Responsibilities And Duties

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Responsibilities And Duties

• Sales Target Achievement: Meet or exceed monthly/quarterly sales targets for both primary (manufacturer-to-distributor) and secondary (distributor-to-retailer) sales.
• Distributor Management: Oversee distributor operations, including tracking inventory levels, managing credit, ensuring stock availability, and resolving operational issues.
• Market Expansion Coverage: Visit the market regularly to identify new business opportunities, appoint new retailers, and expand product reach (width and depth of distribution).
• Retail Execution Merchandising: Ensure products are visible and properly displayed at retail outlets, placing POS materials, and implementing merchandising standards.
• Relationship Management: Build and maintain strong, positive relationships with existing and prospective customers and retail partners.
• Reporting Analysis: Track sales performance, monitor competitor activities, and provide regular reports to sales managers.
• Promotional Implementation: Execute trade promotions, schemes, and marketing initiatives to drive sales volume.
• Order Taking Payment Collection: Take secondary orders and ensure timely collection of payments from retailers.

Key Skills Required

• Communication Negotiation: Strong interpersonal skills to effectively communicate with stakeholders and negotiate sales agreements.
• Analytical Skills: Ability to analyze market trends and sales data.
• Result-Oriented: Focused on achieving targets and improving productivity.
• Product Knowledge: Sound understanding of product features and benefits.
• Technical Proficiency: Ability to use sales reporting tools .