Distribution and Sales Executive

Perfetti Van Melle; Udaipur District, Khanna, Sohna; Hybrid; INR 450,000 - 750,000; Full time

Job summary

Perfetti Van Melle is seeking a Sales Lead in India to drive primary and secondary sales, build distributor relationships, and optimize market visibility. The role focuses on achieving monthly targets, cross-selling, and promotional execution, with a strong emphasis on budgeting and ethical practices.

The candidate should have a Post-Graduate Diploma in Management/MBA and at least 2+ years in sales, with solid communication, negotiation, and planning skills.

Qualifications

• Post-Graduate Diploma in Management/MBA is required.
• Minimum 2+ years of overall experience in sales.
• Strong communication at all levels.
• Knowledge of distribution management is preferred.
• Budgeting and forecasting skills.

Responsibilities

• Drive efficient product distribution, achieve sales targets, optimize market visibility and motivate the sales team, managing inventory levels, and contributing to successful new product launches.
• Build strong relationships with distributors and retailers, while ensuring effective budget management and adherence to ethical business practices.
• Achieve and exceed monthly targets for both primary and secondary sales; identify cross-selling opportunities between channels; implement promotions to stimulate secondary sales.
• Monitor sell-through data to understand end-consumer preferences and adjust primary sales strategies accordingly.
• Efficiently manage distribution channels, ensuring timely and accurate delivery; conduct training for distributors and logistics partners to enhance efficiency.
• Establish performance metrics for distributors to ensure alignment with SLAs.
• Drive monthly turnover targets through effective sales strategies; introduce product bundling to encourage higher-value transactions; collaborate with marketing on targeted campaigns; conduct market research to identify trends.

Skills

Strong Communication Skills

Negotiation Skills

Presentation Skills

Sales Planning

People Management

Education

Post-Graduate Diploma in Management/MBA

Tools

MS Office

Commercial Understanding

Job description

Role & responsibilities:

This position is responsible for:

• To drive efficient product distribution, achieve sales targets, optimize market visibility and motivating the sales team, managing inventory levels, and contributing to successful new product launches.


• Build strong relationships with distributors and retailers, while ensuring effective budget management and adherence to ethical business practices.

Key Accountability:

Primary & Secondary Sales Management:

• a. Achieve and exceed monthly targets for both primary and secondary sales.


• b. Identify and capitalize on cross-selling opportunities between primary and secondary channels.


• c. Implement promotions or incentives to stimulate secondary sales through retailers.


• d. Monitor sell-through data to understand end-consumer preferences and adjust primary sales strategies accordingly.

Distribution Channel Handling:

• a. Efficiently manage distribution channels, ensuring timely and accurate delivery.


• b. Conduct regular training sessions for distributors and logistics partners to enhance efficiency.


• c. Establish performance metrics for distributors to ensure alignment with service level agreements.

Turnover Target Achievement:

• a. Drive monthly turnover targets through effective sales strategies.


• b. Introduce product bundling or package deals to encourage higher-value transactions.


• c. Collaborate with marketing to design targeted promotional campaigns based on consumer behavior analysis.


• d. Conduct regular market research to identify emerging trends and adapt product offerings accordingly.

Off-Role Associates Management:

• a. Supervise and coordinate activities of off-role associates.


• b. Implement a robust training program for off-role associates to enhance their product knowledge and selling skills.


• c. Establish clear communication channels to ensure off-role associates are aligned with the overall sales strategy.

Distribution Bottlenecks:

• a. Track and address any bottlenecks or delays in the distribution process.


• b. Regularly review and optimize the end-to-end supply chain for efficiency gains.


• c. Establish clear communication channels between distribution partners and internal teams to address bottlenecks promptly.

Preferred candidate profile

Education:

Post-Graduate Diploma in Management/MBA

Knowledge:

• - Strong Communication Skills , Negotiation and Presentation Skills


• - Sales Planning and Execution


• - Distribution Management


• - Sales reporting analysis and recommending solutions to enhance performance


• - People Management Stakeholder Networking


• - Budgeting and Forecasting

Technical Skills :

MS Office, Commercials understanding

Experience:

Minimum 2+ years of overall experience