Global Campaign Management Leader

DevRev; Bengaluru; On-site; INR 3,000,000 - 4,000,000; Full time

Job summary

A dynamic tech firm in Bengaluru is seeking a Global Campaign Management Leader to architect and execute demand generation strategies. This role involves overseeing campaign execution, establishing KPIs, and driving revenue growth. The ideal candidate has over 10 years of experience in B2B SaaS marketing, with a proven track record of scaling demand generation in fast-paced environments. Strong analytical and cross-functional leadership skills are essential. This position offers a unique opportunity to work in an innovative environment.

Qualifications

• 10+ years of experience in B2B SaaS or enterprise marketing.
• Proven success in scaling demand generation operations.
• Strong analytical skills for funnel optimization.

Responsibilities

• Develop a 12–24 month demand generation roadmap.
• Oversee campaign execution from start to finish.
• Establish lead scoring and conversion tracking metrics.

Skills

B2B SaaS marketing

Demand generation

Campaign leadership

Analytical skills

Cross-functional leadership

Tools

Marketing automation

CRM systems

Analytics tools

Job description

DevRev is building the next generation of AI native software infrastructure and collaboration tools for engineering teams. As we expand globally, we’re seeking a seasoned marketing leader who can architect and execute high impact demand campaigns at scale. You will be joining a fast moving, high velocity environment where you must build while flying — launching programs, refining strategy, and building out your team simultaneously.

As the Global Campaign Management Leader, you’ll define and lead DevRev’s integrated marketing campaign strategy globally across the full funnel (awareness to consideration to conversion to retention). You’ll build and scale DevRev’s data-driven integrated marketing strategy and operations to nurture leads through the customer journey. You’ll partner deeply with Product Marketing, Digital, Content, Sales, Field Marketing, and Regional Marketing to ideate, launch, measure, and optimize multi channel demand programs. You will be responsible for driving pipeline, accelerating sales cycles, increasing conversion rates, and directly contributing to revenue growth through campaign execution and process rigor.

Key Responsibilities

Strategic Planning & Leadership

• Develop a 12–24 month demand generation roadmap aligned with revenue goals, GTM motions (enterprise, mid market), and ICP segments
• Work cross-functionally to build, and scale a high caliber campaigns and operations across geographies and teams
• Define KPIs, and establish dashboards to monitor campaign health, funnel conversion, ROI, and scalability
• Act as the campaign “center of excellence,” evangelizing campaign best practices, experimentation mindset, and process rigor across the marketing organization

Campaign Design & Execution

• Oversee campaign execution from brief, to build, to QA, to launch, to monitoring, to optimization and reporting, leveraging automation and AI tools to efficiently execute
• Drive orchestration across channels to maximize reach, engagement, and conversion
• Incorporate personalization, sequencing, account based motions (1 many, 1 few, 1 1) into your campaign mix using innovative approaches to drive personal engagement at scale
• Ensure process discipline: campaign planning templates, SLAs, playbooks, QA checklists, tagging/tracking standards, and operational workflows
• Manage budgets, vendor and agency relationships, contracting, and third party services for campaign support

Cross Functional Collaboration

• Partner with Product Marketing to translate product features into compelling value stories, messaging, and content that fuel demand campaigns
• Work with Digital Marketing to ensure media spend, paid acquisition, retargeting, and SEO/SEM tie into campaign flows
• Sync with Sales, SDR/BDR, Field Marketing, and Customer Success to ensure smooth lead handoffs, SLAs, and follow up execution
• Influence regional and local marketing teams to align campaign adaptation to regional nuances without diluting core messaging

Measurement, Optimization & Insights

• Establish lead scoring, conversion tracking, funnel benchmarking, attribution models, and closed loop reporting
• Continuously analyze campaign performance, identify bottlenecks, and iterate on campaign structure, creative, copy, segmentation, and channel mix
• Run A/B and multivariate experiments to test messaging, offers, sequences, and channel touchpoints
• Present campaign metrics, learnings, and recommendations to senior leadership and stakeholders

Qualifications & Experience

Must Have

• 10+ years of experience in B2B SaaS or enterprise marketing with deep demand generation and campaign leadership roles
• Proven track record of scaling demand generation operations in high growth, fast paced environments
• Hands on experience in planning and launching large scale, multi touch, multi channel campaigns (ABM, email, paid, webinars, content syndication, events)
• Strong analytical orientation with experience in funnel optimization, attribution modeling, performance measurement, and data driven decision making
• Deep familiarity with marketing automation, CRM, ABM platforms, analytics/BI tools, and campaign orchestration technologies
• Experience building and managing geographically distributed marketing teams (U.S., EMEA, APAC)
• Excellent cross functional leadership skills — able to work effectively with Product, Sales, Field, Digital, Content, and Regional Marketing
• High sense of urgency, bias toward action, ability to manage ambiguity, thrive in a scaling startup environment
• Excellent communication, presentation, and storytelling skills — able to influence senior leadership and stakeholders

Preferred / Plus

• Experience marketing AI, ML, developer tools, SaaS platforms, or technical products
• Prior experience scaling marketing operations from startup to scale (for example 0 to 50M ARR)
• Exposure to experiential or field marketing at scale (conferences, roadshows)