Director D2C Growth Marketing

Akyra Active Life; New Delhi; On-site; INR 4,500,000 - 7,000,000; Full time

Job summary

Akyra Active Life is seeking an experienced ecommerce leader to drive growth of our D2C fashion brands. You will own overall ecommerce marketing strategy for our Shopify brands, optimize conversion, merchandising, and customer experience, and collaborate with SEO, Performance Marketing, Creative, and Development partners.

You''ll lead product launches, promotions, and ecommerce operations while building dashboards and reviews covering revenue, traffic, AOV, acquisition and retention.

Qualifications

• 5-8 years of experience in D2C.
• Strong expertise in Shopify Plus, GA4, CRO, SEO, merchandising and analytics.
• Experience managing agencies and cross-functional teams.
• Experience in Fashion, Apparel, Lifestyle, or D2C brands is highly preferred.
• Strong analytical, stakeholder management, and leadership skills.

Responsibilities

• Lead the overall ecommerce marketing strategy for Shopify brands.
• Drive website growth, conversion optimization, merchandising, and customer experience.
• Manage and collaborate with SEO, Performance Marketing, Creative, and Development agencies to ensure timely execution and measurable business outcomes.
• Own product launches, promotions, website merchandising, and ecommerce operations.
• Build dashboards and performance reviews covering revenue, conversion, traffic, AOV, customer acquisition, and retention.
• Partner closely with Marketing, Design, Inventory, Operations, and Leadership to achieve business goals.

Skills

D2C strategy

Cross-functional leadership

Analytics

Stakeholder management

Tools

Shopify Plus

GA4

CRO

SEO

Job description

At Akyra Active Life, we're looking for an experienced ecommerce leader to drive the growth of our D2C business across multiple fashion brands.

What You'll Own

• Lead the overall ecommerce marketing strategy for our Shopify brands.
• Drive website growth, conversion optimization, merchandising, and customer experience.
• Manage and collaborate with SEO, Performance Marketing, Creative, and Development agencies to ensure timely execution and measurable business outcomes.
• Own product launches, promotions, website merchandising, and ecommerce operations.
• Build dashboards and performance reviews covering revenue, conversion, traffic, AOV, customer acquisition, and retention.
• Partner closely with Marketing, Design, Inventory, Operations, and Leadership to achieve business goals.

What We're Looking For

• 812+ years of experience in D2C (5-8)
• Strong expertise in Shopify Plus, GA4, CRO, SEO, merchandising, and ecommerce analytics.
• Proven experience managing agencies and cross-functional teams.
• Experience in Fashion, Apparel, Lifestyle, or D2C brands is highly preferred.
• Strong analytical, stakeholder management, and leadership skills.

If you're passionate about building high-growth ecommerce brands and love driving execution, we'd love to hear from you.