Assistant Manager – D2C

Dermatouch; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Own growth ownership of D2C business

Leadership exposure with leadership on

Direct impact on business strategy

Job summary

Dermatouch seeks an entrepreneurial Assistant Manager – D2C to lead online growth. You will own Shopify operations including pricing, merchandising, offers, and conversion funnels to hit revenue targets.

You will plan and optimise Meta and Google Ads for ROAS, CAC, and ROI, manage performance marketing budgets, and improve AOV, conversions, and customer retention through data-driven strategies. You will drive CRO, landing pages, checkout experience, upselling, and cross-selling, and develop

Qualifications

• 4–6 years of experience in D2C, E‑commerce, or Growth Management.
• Experience scaling a D2C business, preferably in Beauty, Personal Care, FMCG, or Health & Wellness.
• Strong expertise in Shopify and website business management.
• Proven experience managing Meta and Google Ads campaigns and performance marketing budgets.
• Strong understanding of ROAS, CAC, AOV, LTV, conversion rates, and contribution margins.
• Experience in revenue management, pricing strategies, CRO, and customer retention.
• MBA in Marketing or Business Administration preferred.
• Candidates from fast‑growing D2C startups or entrepreneurial backgrounds will be preferred.

Responsibilities

• Own end-to-end D2C business growth, monthly revenue targets, and profitability.
• Manage Shopify operations, including website optimisation, pricing, product merchandising, offers, and conversion funnels.
• Plan, execute, and optimise Meta and Google Ads campaigns with a focus on ROAS, CAC, and ROI.
• Manage performance marketing budgets and continuously improve campaign efficiency.
• Drive AOV, conversion rates, repeat purchases, and customer retention through data-driven strategies.
• Work on CRO, landing page optimisation, checkout experience, upselling, and cross‑selling.
• Develop influencer, affiliate, and content‑led growth strategies.
• Manage CRM initiatives across WhatsApp, email, and remarketing channels.
• Monitor D2C P&L, marketing spends, revenue contribution, and key business metrics.
• Identify new growth opportunities across D2C and Quick Commerce channels.

Skills

D2C Growth

Shopify management

Meta & Google Ads

Performance marketing

P&L management

Pricing strategy

CRM & retention

CRO & A/B testing

Data-driven decisions

Startup/fast-growth experience

Education

MBA in Marketing or Business Administration

Tools

Shopify

Job description

We are looking for an entrepreneurial and data-driven Assistant Manager – D2C to drive our online business growth. The role requires hands‑on expertise in Shopify management, performance marketing, revenue growth, and P&L management, with the ability to scale customer acquisition and improve business profitability.

Key Responsibilities

• Own end-to-end D2C business growth, monthly revenue targets, and profitability.
• Manage Shopify operations, including website optimisation, pricing, product merchandising, offers, and conversion funnels.
• Plan, execute, and optimise Meta and Google Ads campaigns with a strong focus on ROAS, CAC, and ROI.
• Manage performance marketing budgets and continuously improve campaign efficiency.
• Drive AOV, conversion rates, repeat purchases, and customer retention through data-driven strategies.
• Work on CRO, landing page optimisation, checkout experience, upselling, and cross‑selling.
• Develop influencer, affiliate, and content‑led growth strategies.
• Manage CRM initiatives across WhatsApp, email, and remarketing channels.
• Monitor D2C P&L, marketing spends, revenue contribution, and key business metrics.
• Identify new growth opportunities across D2C and Quick Commerce channels.

Requirements

• 4–6 years of experience in D2C, E‑commerce, or Growth Management.
• Hands‑on experience in scaling a D2C business, preferably in Beauty, Personal Care, FMCG, or Health & Wellness.
• Strong expertise in Shopify and website business management.
• Proven experience managing Meta and Google Ads campaigns and performance marketing budgets.
• Strong understanding of ROAS, CAC, AOV, LTV, conversion rates, and contribution margins.
• Experience in revenue management, pricing strategies, CRO, and customer retention.
• MBA in Marketing or Business Administration preferred.
• Candidates from fast‑growing D2C startups or entrepreneurial backgrounds will be preferred.

Benefits

• Opportunity to own and scale the D2C business of a fast‑growing skincare and dermacosmetics brand.
• High ownership and decision‑making opportunities with direct business impact.
• Work closely with leadership on business growth and strategic initiatives.
• Opportunity to experiment, innovate, and implement growth strategies.
• Exposure to multiple growth channels, including D2C, Performance Marketing, CRM, and Quick Commerce.
• Fast‑paced work environment with opportunities for professional growth and career advancement.
• Competitive compensation based on experience and capabilities.