D2C Executive

House of Chikankari; South Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

House Of Chikankari is seeking a D2C Executive to own the performance and growth of its website and mobile app business. You will drive revenue targets, manage merchandising, pricing and promotions, and collaborate with marketing, tech and operations to optimize the customer journey.

You will analyse product performance, oversee campaigns, and build dashboards to report on DRR, AOV, conversions and retention. A hands-on executor with strong ownership will thrive in this role.

Qualifications

• 6–8 years of experience in D2C e-commerce or online business growth.
• Hands-on experience managing Shopify or similar ecommerce platform.
• Strong understanding of website merchandising, conversion optimisation, pricing and promotions.
• Experience with revenue forecasting, business dashboards and performance analysis.
• Experience coordinating across marketing, creative, technology, merchandising and operations.
• Strong ownership, problem-solving and execution skills.

Responsibilities

• Own daily, weekly and monthly website revenue targets and DRR.
• Monitor revenue, orders, AOV, conversion rate, sessions and channel contribution.
• Identify revenue gaps and drive corrective actions to achieve targets.
• Analyse product, category and campaign performance to identify growth opportunities.
• Manage day-to-day website and app merchandising, product launches, pages, banners and landing pages.
• Ensure accurate pricing, inventory visibility and promotional offers.
• Coordinate with technology teams to resolve website issues and improve customer experience.
• Identify conversion improvement opportunities across the purchase journey.
• Execute website campaigns, promotions, launches and seasonal drops.
• Coordinate with marketing, creative, buying and inventory teams for campaign readiness.
• Ensure product selection and campaign visibility align with stock, margins and sales priorities.
• Monitor campaign performance and recommend timely interventions.
• Maintain daily and weekly dashboards covering revenue, DRR, AOV, conversion and campaign performance.
• Analyse planned vs actual performance and identify gaps.
• Share actionable insights and corrective action plans with senior management.
• Ensure reporting accuracy and timely closure of priorities.
• Work with CRM to improve repeat purchases and customer lifetime value.
• Align retention campaigns with product launches, inventory priorities and revenue targets.
• Monitor returning customer revenue and overall D2C performance.

Skills

Shopify

Conversion optimisation

Pricing

Promotions

Revenue forecasting

Analytics

Cross-functional coordination

Tools

Shopify

Job description

We are looking for a D2C Executive to own the performance and growth of House Of Chikankari's website and mobile app business. The role requires strong business ownership, analytical thinking and hands‑on execution across revenue management, website merchandising, campaigns and customer retention.

Key Responsibilities

D2C Business & Revenue Management

• Own daily, weekly and monthly website revenue targets and Daily Run Rate (DRR).
• Monitor revenue, orders, AOV, conversion rate, sessions and channel contribution.
• Identify revenue gaps and drive corrective actions to achieve business targets.
• Analyse product, category and campaign performance to identify growth opportunities.
• Manage day-to-day website and app merchandising, including product launches, collection pages, banners and landing pages.
• Ensure accurate pricing, inventory visibility, discount codes and promotional offers.
• Coordinate with technology teams to resolve website issues and improve customer experience.
• Identify conversion improvement opportunities across the purchase journey.

Campaign & Commercial Execution

• Execute website campaigns, promotional events, launches and seasonal drops.
• Coordinate with marketing, creative, buying and inventory teams to ensure campaign readiness.
• Ensure product selection and campaign visibility are aligned with stock availability, margins and sales priorities.
• Monitor campaign performance and recommend timely interventions.

Business Analytics & Reporting

• Maintain daily and weekly business dashboards covering revenue, DRR, AOV, conversion and campaign performance.
• Analyse planned versus actual performance and identify key gaps.
• Share actionable insights and corrective action plans with senior management.
• Ensure reporting accuracy and timely closure of business priorities.

Customer Retention Coordination

• Work closely with the CRM team to improve repeat purchases and customer lifetime value.
• Align retention campaigns with product launches, inventory priorities and revenue targets.
• Monitor returning customer revenue and overall D2C business performance.

Candidate Requirements

• 6–8 years of experience in D2C e-commerce, online business management or e-commerce growth.
• Hands‑on experience managing Shopify or a similar e-commerce platform.
• Strong understanding of website merchandising, conversion optimisation, pricing and promotions.
• Experience with revenue forecasting, business dashboards and performance analysis.
• Experience coordinating across marketing, creative, technology, merchandising and operations.
• Strong ownership, problem‑solving and execution skills.

Key KPIs

• DRR achievement.
• Conversion rate and AOV.
• Website campaign readiness and execution.
• Website merchandising accuracy.
• Repeat customer contribution in coordination with CRM.