Senior Manager – Influencer Marketing Activation

Publicis Groupe; Gurugram District; On-site; INR 2,800,000 - 5,000,000; Full time

Job summary

Publicis Groupe in India (Gurugram) seeks a Senior Manager – Influencer Marketing, Activation to lead end-to-end activation and execution of influencer campaigns across social platforms.

You will manage creators, agencies and internal stakeholders, onboarding, commercials, timelines and approvals, while driving negotiations, trackers and MIS to ensure timely delivery and high-quality outputs.

Qualifications

• 6–8 years of experience in Influencer Marketing, Activation or Digital Marketing.
• Hands-on activation and execution of influencer campaigns.
• Strong understanding of creator ecosystem and social platforms.
• Excellent stakeholder management, coordination and follow-up skills.
• Experience managing creators, agencies and multiple campaigns.
• Attention to detail and ability to meet tight timelines.

Responsibilities

• Lead end-to-end activation and execution of influencer marketing campaigns across social platforms.
• Manage relationships and coordination with creators, talent managers and influencer agencies.
• Oversee creator onboarding, commercials, deliverables, timelines, approvals and publishing.
• Drive negotiations and ensure timely completion of contracts, POs, invoices and payments.
• Track campaign progress, deliverables and creator status through trackers and MIS.
• Coordinate with strategy, creative, media, production and client servicing teams for seamless execution.
• Proactively identify and resolve campaign delays, operational challenges and escalations.
• Lead campaign closure, reconciliation and documentation.
• Manage multiple campaigns simultaneously while ensuring timelines and quality standards are met.
• Mentor and manage junior team members and drive process adherence and operational efficiency.

Skills

Influencer Marketing

Influencer Activation

Creator Partnerships

Digital Marketing

Stakeholder Management

Campaign Activation

Negotiation

Excel/Google Sheets

MIS

Mentoring

Project Coordination

Tools

Excel/Google Sheets

Job description

Senior Manager – Influencer Marketing, Activation to lead the end-to-end execution of influencer campaigns, managing creators, partners, timelines and internal stakeholders to ensure seamless campaign delivery.

Key Responsibilities

• Lead end-to-end activation and execution of influencer marketing campaigns across social platforms.
• Manage relationships and coordination with creators, talent managers and influencer agencies.
• Oversee creator onboarding, commercials, deliverables, timelines, approvals and publishing.
• Drive negotiations and ensure timely completion of contracts, POs, invoices and payments.
• Track campaign progress, deliverables and creator status through trackers and MIS.
• Coordinate closely with strategy, creative, media, production and client servicing teams for seamless execution.
• Proactively identify and resolve campaign delays, operational challenges and escalations.
• Lead campaign closure, reconciliation and documentation.
• Manage multiple campaigns simultaneously while ensuring timelines and quality standards are met.
• Mentor and manage junior team members and drive process adherence and operational efficiency.

Requirements

• 6–8 years of experience in Influencer Marketing, Influencer Activation, Creator Partnerships or Digital Marketing.
• Strong hands-on experience in influencer campaign activation and execution.
• Strong understanding of the creator ecosystem and social platforms.
• Excellent stakeholder management, coordination, negotiation and follow-up skills.
• Experience managing creators, agencies and multiple campaigns simultaneously.
• Strong attention to detail and ability to manage tight timelines.
• Good knowledge of Excel/Google Sheets, trackers and MIS.
• Experience managing or mentoring junior team members.