Associate Director – Influencer Marketing Activation

Publicis Groupe; Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Publicis Groupe India is seeking an Associate Director - Influencer Marketing, Activation to lead end-to-end activation of influencer campaigns, managing key clients, creator partnerships, teams and stakeholders for delivery excellence.

You will own relationships with creators and agencies, oversee onboarding, negotiations, contracts, timelines and publishing across campaigns, mentoring the activation team and driving process improvements across the function.

Qualifications

• 8-10 years of experience in Influencer Marketing, Influencer Activation, Creator Partnerships or Digital Marketing.
• Strong hands-on experience in influencer campaign activation and execution.
• Strong understanding of the creator ecosystem and social platforms.
• Proven experience managing large campaigns, key stakeholders, creators and external agencies.
• Strong commercial, negotiation, stakeholder management and escalation-handling skills.
• Experience managing and mentoring teams.
• Strong attention to detail with the ability to manage multiple campaigns and priorities.
• Good knowledge of Excel/Google Sheets, trackers, MIS and campaign reporting.
• Strong communication, organisational and problem-solving skills.

Responsibilities

• Lead end-to-end activation and execution of influencer marketing campaigns across social platforms.
• Own relationships with key creators, talent managers, influencer agencies and external partners.
• Oversee creator onboarding, commercials, deliverables, timelines, approvals and publishing across multiple campaigns.
• Lead negotiations and oversee contracts, POs, invoices and payment processes.
• Drive campaign governance through trackers, MIS, reporting and operational processes.
• Partner closely with strategy, creative, media, production and client servicing teams to ensure seamless execution.
• Act as a senior point of contact for clients and internal stakeholders, managing escalations and ensuring timely resolution.
• Oversee multiple campaigns and teams, ensuring quality, timelines and operational standards are consistently met.
• Lead campaign closure, reconciliation and documentation across accounts.
• Identify opportunities to improve activation processes, workflows and operational efficiency.
• Lead, mentor and develop the activation team, ensuring effective team management and delivery.
• Support new business pitches, client growth and creator-led opportunities where relevant.

Skills

Influencer marketing

Campaign activation

Stakeholder management

Team leadership

Negotiation

Communication

Tools

Excel/Google Sheets

MS Office

Project management tools

Job description

Role Overview

We are looking for an Associate Director - Influencer Marketing, Activation to lead the end-to-end activation of influencer campaigns, managing key clients, creator partnerships, teams and stakeholders to ensure seamless and high-quality campaign delivery.

Key Responsibilities

• Lead end-to-end activation and execution of influencer marketing campaigns across social platforms.
• Own relationships with key creators, talent managers, influencer agencies and external partners.
• Oversee creator onboarding, commercials, deliverables, timelines, approvals and publishing across multiple campaigns.
• Lead negotiations and oversee contracts, POs, invoices and payment processes.
• Drive campaign governance through trackers, MIS, reporting and operational processes.
• Partner closely with strategy, creative, media, production and client servicing teams to ensure seamless execution.
• Act as a senior point of contact for clients and internal stakeholders, managing escalations and ensuring timely resolution.
• Oversee multiple campaigns and teams, ensuring quality, timelines and operational standards are consistently met.
• Lead campaign closure, reconciliation and documentation across accounts.
• Identify opportunities to improve activation processes, workflows and operational efficiency.
• Lead, mentor and develop the activation team, ensuring effective team management and delivery.
• Support new business pitches, client growth and creator-led opportunities where relevant.

Requirements

• 8-10 years of experience in Influencer Marketing, Influencer Activation, Creator Partnerships or Digital Marketing.
• Strong hands-on experience in influencer campaign activation and execution.
• Strong understanding of the creator ecosystem and social platforms.
• Proven experience managing large campaigns, key stakeholders, creators and external agencies.
• Strong commercial, negotiation, stakeholder management and escalation-handling skills.
• Experience managing and mentoring teams.
• Strong attention to detail with the ability to manage multiple campaigns and priorities.
• Good knowledge of Excel/Google Sheets, trackers, MIS and campaign reporting.
• Strong communication, organisational and problem-solving skills.