Digital Sales Specialist

Excellentia Careers; Chennai District; Hybrid; INR 356,000 - 500,000; Full time

Job summary

Excellentia Careers is hiring a Sales & Lead Generation Specialist for a Canada-based edtech client in Tamil Nadu (Chennai preferred) with WFH, full-time. Role aligns with a 3pm-11pm IST shift and a dynamic, self-directed work style.

You will craft lead-gen strategies, run multi-channel campaigns, manage outbound sequences, and report on CPL, demos, and revenue weekly. Strong written English and CRM proficiency required.

Qualifications

• 2+ years SaaS sales experience with quota responsibility.
• Experience in lead generation and growth strategies.
• Excellent written English, strong chat/email selling.

Responsibilities

• Own lead gen strategy across channels and audiences.
• Run Meta campaigns end-to-end with testing.
• Prospect via LinkedIn and Sales Navigator.
• Drive Google Ads where relevant.
• Execute outbound sequences: cold emails and InMail.
• Optimize landing pages and funnel conversion.
• Report CPL, demos, closes, and revenue weekly.
• Maintain CRM data accuracy in HubSpot/Pipedrive.

Skills

Lead generation

SaaS sales

Outbound prospecting

CRM management

Written English

Negotiation

Tools

HubSpot

Pipedrive

GA4

Meta Ads Manager

LinkedIn Sales Navigator

Google Ads

Instantly

Smartlead

Apollo

Job description

We are hiring for a leading role-

Position-Sales & Lead Generation Specialist -SaaS - Tamil Nadu

Location- Tamil Nadu (Chennai preferred -WFH , Full-time

Shift timings 3pm11pm IST

Experience- 2+ years in SaaS sales, lead gen or growth, carrying a quota

CTC- 3.56 LPA depending on experience, plus commission on closed revenue

Client- Canada based ED tech company

JD-

The role No task list, no supervision. You decide the lead gen strategy - channels, audiences, offers, order - build the target lists from scratch, set your own weekly plan, and report results without being chased. You control the ad budget and defend how you spend it with numbers.

Lead generation

• Meta campaigns end to end - audiences, creative, budget, A/B tests, retargeting
• LinkedIn campaigns and Sales Navigator prospecting
• Google Ads where it makes sense
• Outbound sequences - cold email, InMail, follow-up cadences
• Landing page and funnel conversion testing
• Report cost per source Sales and closing
• Website live chat - respond fast, qualify, move forward
• Email conversations from first reply to signed customer
• Discovery calls and product demos over video
• Objections, pricing, negotiation
• Relentless follow-up on trials, abandoned checkouts, stalled deals
• CRM accuracy and weekly reporting: leads, CPL, reply rate, demos, closes, revenue You need Built a strategy from a blank page, not just run someone else's
• Hands-on Meta Ads Manager with real budgets and real results
• LinkedIn Sales Navigator, plus cold email tooling (Instantly, Smartlead, Apollo)
• A closing record you own - first touch to payment
• Excellent written English; most selling happens in chat and email
• CRM discipline (HubSpot, Pipedrive) and data literacy (GA4, ad dashboards, sheets) Nice to have: Google Ads certification, lifecycle email, B2C and B2B experience.