Digital Performance Marketing Manager

NVT Quality Lifestyle Estate; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

NVT Group in Bengaluru, India, is seeking an experienced Digital Performance Marketing professional to own and scale paid media growth across Google Ads, Meta, LinkedIn, TikTok and other platforms. The role blends strategic thinking with hands-on execution to drive efficient customer acquisition and maximize ROAS.

You will lead performance marketing strategy, manage multi-million budgets, optimize full-funnel campaigns, and collaborate with cross-functional teams to accelerate business growth.

Qualifications

• 5–8 years of experience in digital/performance marketing.
• Proven track record of managing high-budget paid campaigns.
• Experience in EdTech/Education industry preferred.
• Deep expertise in Google Ads and Meta Ads Manager.
• Strong analytics, attribution, and funnel optimization.
• Hands-on GA4, GTM, and conversion tracking setup.
• Commercial mindset linking metrics to business outcomes.
• Ability to scale campaigns while maintaining CAC/ROAS.

Responsibilities

• Own end-to-end performance marketing strategy across Google Ads, Meta, LinkedIn, TikTok, and other paid media platforms.
• Plan and optimize large-scale acquisition campaigns with focus on ROAS, CAC, LTV, and conversion efficiency.
• Manage multi-channel budgets to meet growth targets.
• Build and optimize full-funnel campaigns (awareness to retention).
• Lead audience segmentation, remarketing, and lookalike modelling.
• Drive A/B testing across creatives, landing pages, bidding, and funnels.
• Collaborate with creative, content, and product teams to improve ad performance.
• Oversee tracking infrastructure including GA4, GTM, pixel setup, attribution.
• Analyze campaign performance and present actionable insights to leadership.
• Identify growth opportunities through experimentation and new channels.
• Mentor junior marketers and guide execution.
• Stay ahead of industry trends and platform updates.

Skills

Digital marketing

Performance marketing

Analytics

A/B testing

Campaign optimization

Tools

GA4

Google Tag Manager

Conversion tracking

Job description

NVT Group is seeking applications from experienced Digital Performance Marketing professionals to own and scale paid media growth across multiple digital channels. This role requires a strong mix of strategic thinking, hands‑on execution, and data‑driven decision‑making to drive efficient customer acquisition and maximize ROAS.

The ideal candidate will lead performance marketing strategy, manage significant budgets, optimize full‑funnel campaigns, and collaborate cross‑functionally to accelerate business growth.

Key Responsibilities

• Own end‑to‑end performance marketing strategy across Google Ads, Meta, LinkedIn, TikTok, and other paid media platforms


• Plan, manage, and optimize large‑scale acquisition campaigns with a strong focus on ROAS, CAC, LTV, and conversion efficiency


• Manage and allocate multi‑channel budgets strategically to meet growth targets


• Build and optimize full‑funnel marketing campaigns (awareness consideration conversion retention)


• Lead advanced audience segmentation, remarketing, and lookalike modelling strategies


• Drive continuous A/B testing across creatives, landing pages, bidding strategies, and funnels


• Collaborate with creative, content, and product teams to improve ad performance and conversion rates


• Oversee tracking infrastructure including GA4, GTM, pixel setup, and attribution models


• Analyse campaign performance, generate insights, and present reports to leadership with actionable recommendations


• Identify growth opportunities through experimentation, new channels, and scaling strategies


• Mentor junior marketers and guide execution where applicable


• Stay ahead of industry trends, algorithm updates, and platform innovations

Required Skills & Experience

• 5 - 8 years of experience in digital/performance marketing


• Proven track record of managing and scaling high‑budget paid campaigns


• Candidates with prior experience in EdTech / Education industry will be preferred.


• Deep expertise in Google Ads and Meta Ads Manager (mandatory)


• Strong understanding of performance analytics, attribution models, and funnel optimization


• Hands‑on experience with GA4, Google Tag Manager, and conversion tracking setups


• Strong commercial mindset with ability to connect marketing metrics to business outcomes


• Experience in scaling campaigns while maintaining efficient CAC/ROAS


• Excellent analytical, reporting, and communication skills


• Ability to work in fast‑paced, target‑driven environments

Preferred Qualifications

• Experience in e‑commerce, D2C, SaaS, or high‑growth startups


• Exposure to programmatic advertising (DV360, Criteo, etc.)


• Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)


• Familiarity with CRO tools (Hotjar, VWO, Optimizely)


• Basic understanding of creative strategy and performance‑driven content

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)


• Customer Acquisition Cost (CAC)


• Lead quality and conversion rate improvement


• Revenue contribution from paid channels


• Funnel efficiency and scaling capability


• Budget utilization efficiency