Digital Performance Marketer - Meta

Karbon Business; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Upskilling policy

Team outings

Flexible WFH: up to 12 days/6 months

Menstrual WFH: up to 3 days/month

Mobility benefits: relocation & travel

Parental support

Job summary

Karbon is hiring a Digital Performance Marketer - Meta to own our paid acquisition engine across India, managing a ₹20L+/month budget and driving qualified leads into the sales pipeline.

You will build prospecting, retargeting, lookalike strategies, lead a fast-paced creative testing cycle, coordinate with sales and CRM, and optimize tracking with Pixel, CAPI, and landing-page tests.

Qualifications

• 5-8 years in performance marketing with 3+ years managing Meta Ads for B2B / SaaS / Fintech.
• Proven experience managing ₹20L+/month budgets in the Indian market.
• Demonstrated ability to target SMB owners and finance ICPs beyond job-title targeting.
• Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions.
• Skilled in writing hooks, scripting, and executing structured creative sprints.
• Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL.

Responsibilities

• Scale Meta Ads end-to-end with ₹20L+/month spend and hit CPQL targets.
• Build structured prospecting, retargeting, and lookalike layers.
• Lead a high-velocity creative testing engine (15-25 variants/month).
• Collaborate with sales on form design and CRM reviews.
• Own Pixel, CAPI, offline conversions, and landing page A/B tests.

Job description

About Us

At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.

Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.

Job Summary

We are hiring a Digital Performance Marketer - Meta (5-8 years) to own our paid acquisition engine across India. You will independently manage a monthly budget, driving qualified lead volume at target CPQL and building downstream sales pipeline.

Where You Can Create Impact

• Campaign Ownership: Scale Meta (FB/IG) Ads end-to-end with ₹20L+/month spend, hitting strict CPQL and pipeline targets
• Account Architecture: Build structured prospecting, retargeting, and lookalike layers using a mix of Advantage+ and manual controls
• Creative Testing: Lead a high-velocity engine producing 15-25 ad variants/month (UGC, founder-led, short-form video), directing designers and video producers
• Lead Quality Loop: Collaborate with sales on form design, intent qualification, and spam control via weekly closed-loop CRM reviews
• Tracking & CRO: Own Pixel, CAPI, offline conversion uploads, and value-based bidding; run continuous landing page A/B tests

Requirements

Must Haves:

• 5-8 years in performance marketing, with 3+ years managing Meta Ads for B2B / SaaS / Fintech
• Proven experience managing ₹20L+/month budgets in the Indian market
• Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting
• Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions
• Skilled in writing hooks, scripting, and executing structured creative sprints
• Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL

Good to Haves:

• Exposure to the Indian SMB accounting or Tally ecosystem
• Experience with Click-to-WhatsApp ads and lead-to-CRM automations
• Secondary channel exposure (Google Ads / YouTube) and CRO tools (Webflow, Unbounce, Hotjar)

Benefits

Our Way of Life - The Karbon Values

• C - Collaborate to Win. We back each other and move with shared purpose- clients win when we win together.
• E - Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
• O - Own It End-to-End. No loose ends. We take full responsibility-from data collection to final compliance.

Perks & Benefits

• Upskilling Policy: Access to courses, tools, and continuous learning.
• Team Outings: Offsites and outings to celebrate wins and build camaraderie.
• Engagement Initiatives: Hackathons, open demos, game nights, and more.
• Flexible Work-from-Home: Up to 12 WFH days every 6 months.
• Menstrual WFH: Women employees can avail up to 3 WFH days per month.
• Mobility Benefits: Relocation support and travel allowances.
• Parental Support: Maternity, paternity, and adoption leave.