SFMC Strategy Consultant

Hogarth Studios India; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

A leading marketing agency in Mumbai is seeking an experienced professional in campaign execution within the pharmaceutical sector. The role focuses on managing client relationships, overseeing omnichannel campaign delivery, and leveraging data insights to achieve brand objectives. Candidates should have over 10 years of experience, particularly with Salesforce marketing cloud, and a thorough understanding of digital marketing in the pharma industry. This position offers a full-time opportunity with key responsibilities in project management and campaign analytics.

Qualifications

• 10+ years of campaign execution experience in pharmaceutical/healthcare marketing.
• Hands-on experience in Salesforce marketing cloud (SFMC) for user journeys.
• Strong knowledge of digital marketing in the pharma space.
• Understanding of digital and omnichannel marketing channels in pharma.
• Experience analyzing customer metrics, extracting insights and actions.
• Understanding of digital and omnichannel pharma marketing channels.
• Data-driven with 4-6 years of quantitative analysis across digital campaigns and channels.
• Ability to manage multiple project timelines with deadlines and interdependencies.

Responsibilities

• Play the role of key client contact for omnichannel campaign execution.
• Collaborate on brand campaign objectives and result areas.
• Maintain campaign blueprint with customer insights.
• Manage project deadlines and communication effectively.
• Delivers seamless omnichannel experiences for brands.
• Manages deadlines, dependencies, and deliverables across internal and external teams.
• Proactively manage scope changes and identify integration risks with contingencies.
• Serves as primary communications contact for Brand and Country teams.
• Tracks timelines to ensure campaign deadlines are met.

Skills

Campaign execution experience in pharmaceutical/healthcare marketing

Salesforce marketing cloud (SFMC)

Analytics and customer segment targeting

Digital marketing knowledge in pharma

Customer metrics analysis

Understanding of digital and omnichannel marketing channels

Data-driven mindset with quantitative analysis experience

Project timeline management

Job description

Direct message the job poster from Hogarth Studios India

What will you do?

• Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign execution
• Collaborates and aligns to brand campaign objectives and result areas
• Maintains campaign blueprint. Helps Country and Brand teams with campaign design through data-driven customer insights. Maintains a deep understanding of available data and campaign analytics (both internal and external).
• Defines test plans, collaborates with teams to monitor performance
• Overall responsibility for delivering a seamless Omni-channel experience for the brands.
• Ensures that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams.
• Proactively manage changes in project scope, identify potential integration risks, and devise contingency plans.
• Serve as a primary point of contact for Brand and Country teams’, managing effective communication across teams.
• Keeps track of timelines to ensure project deadlines are met.

What will you need?

Must have skills

• 10+ years of campaign execution experience in pharmaceutical/healthcare marketing.
• Hands on experience in Salesforce marketing cloud (SFMC) for user journeys.
• Experience with analytics, and customer segment targeting, and tactics is desirable.
• Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry.
• Experience analyzing customer metrics, drawing insights, and proposing appropriate action.
• Understanding of digital and omnichannel marketing channels in pharma.
• Data driven mindset with 4-6 years of work experience doing quantitative analysis at the digital campaign, customer, channel, and content level. Previous Pharma experience is required.
• Ability to manage multiple project timelines with critical deadlines and interdependencies.

Good to have skills

• Evaluate and analyze Omnichannel program execution quality vs. industry standards and benchmarks in the digital space and stay apprised on emerging trends and key learnings.
• Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analyze, and report ROI of customer engagement initiatives.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Information Technology

Industries

• IT Services and IT Consulting