Digital Media Strategist & Performance Analyst

MBSL; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

MBSL in Gurugram is seeking a results‑driven Digital Marketing Manager to design and own end‑to‑end roadmaps across Social, Search, and Programmatic channels, with a focus on data‑driven decision making and measurable outcomes.

You will translate complex campaign data into actionable insights, set up analytics tracking using GA4, Meta Business Suite, and LinkedIn Campaign Manager, and deliver detailed performance reports to continuously optimize campaigns for maximum ROI and efficient budget

Qualifications

• Experience in digital marketing strategy and campaign management.
• Understanding of data-driven marketing and performance optimization.
• Managing campaigns across Social Media, Search, and Programmatic channels.
• Excellent communication and presentation skills to explain performance insights to stakeholders.

Responsibilities

• Build end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels.
• Set up analytics tracking and deliver detailed performance reports.
• Translate campaign data into actionable insights and optimize campaigns for ROI.
• Ensure efficient budget utilization and clear stakeholder communication.

Skills

Digital marketing strategy

Campaign management

GA4

Meta Business Suite

LinkedIn Campaign Manager

Data-driven marketing

Tools

Google Ads

Google Tag Manager

GA4

Job description

Google Analytics 4 | Meta Business Suite | Google Ads | Google Tag Manager

About The Role

Candidate will be responsible for building end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels.

Job Description

This role focuses on data-driven digital marketing strategy and campaign performance optimization. The selected candidate will be responsible for building end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels, setting up analytics tracking, and delivering detailed performance reports. The role requires someone who can translate complex campaign data into actionable insights and continuously optimize campaigns to ensure maximum ROI and efficient budget utilization. Strong expertise in GA4, Meta Business Suite, and LinkedIn Campaign Manager is required.

Job Requirements

• Experience in digital marketing strategy and campaign management
• Understanding of data-driven marketing and performance optimization
• Managing campaigns across Social Media, Search, and Programmatic advertising channels
• Excellent communication and presentation skills to explain performance insights to stakeholders