Digital Media Strategist & Performance Analyst

Matchbest Software; Gurugram District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

MatchBest Software is seeking a Digital Media Strategist & Performance Analyst to lead data-driven digital marketing initiatives across social media, search, and programmatic channels at our Gurgaon on-site location. You will build end-to-end roadmaps, set up GA4 tracking, and deliver in-depth performance reports demonstrating ROI.

The role requires translating complex data into actionable insights, optimizing campaigns for maximum efficiency, and presenting findings to stakeholders with clarity

Qualifications

• Experience in digital marketing strategy and campaign management.
• Understanding of data-driven marketing and performance optimization.
• Managing campaigns across Social Media, Search, and Programmatic advertising channels.
• Excellent communication and presentation skills to explain performance insights to stakeholders.

Responsibilities

• Build end-to-end digital roadmaps across Social Media, Search, and Programmatic channels.
• Set up analytics tracking for campaigns.
• Deliver detailed performance reports with actionable insights.
• Translate campaign data into actionable recommendations for optimization.
• Continuously optimize campaigns to maximize ROI and budget efficiency.

Skills

Digital marketing

Campaign management

Data-driven insights

GA4

Meta Business Suite

LinkedIn Ads

Tools

GA4

Meta Business Suite

LinkedIn Campaign Manager

Job description

Digital Media Strategist & Performance Analyst

Google Analytics 4 | Meta Business Suite | Google Ads | Google Tag Manager

About The Role:

Candidate will be responsible for building end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels

Job Description:

This role focuses on data-driven digital marketing strategy and campaign performance optimization . The selected candidate will be responsible for building end-to-end digital roadmaps across Social Media, Search, and Programmatic advertising channels , setting up analytics tracking, and delivering detailed performance reports. The role requires someone who can translate complex campaign data into actionable insights and continuously optimize campaigns to ensure maximum ROI and efficient budget utilization. Strong expertise in GA4, Meta Business Suite, and LinkedIn Campaign Manager is required.

Job Requirements:

• Experience in digital marketing strategy and campaign management
• Understanding of data-driven marketing and performance optimization
• Managing campaigns across Social Media, Search, and Programmatic advertising channels
• Excellent communication and presentation skills to explain performance insights to stakeholders

Location:

On-site (Sector 49, Gurugram)

Job Posted Date:

18 Sept 2026

Expiry Date:

Open

Great software is built one thoughtful line at a time

Join MatchBest Software and become part of a dynamic team driving innovation in technology.

Join MatchBest Software and become part of a dynamic team driving innovation in technology. MatchBest Software Careers — https://www.matchbestsoftware.com/careers