Executive- Performance Media

SVKM's Narsee Monjee Institute of Management Studies (NMIMS); Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

NMIMS invites applications for a Performance Marketing role in Mumbai. You will plan, execute, and optimize campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.

The role focuses on quality lead generation, CPL/CPA/ROAS targets, and collaboration with cross-functional teams. The ideal candidate has 2–4 years in online media, a relevant degree, and certifications, with strong analytics, reporting, and stakeholder management skills.

Qualifications

• Graduate or PG/MBA required.
• Google Certification or Digital Marketing certificate is a plus.
• 2–4 years in agency/brand online media campaigns.
• Strong communication and stakeholder management.
• Data-driven and proactive in a fast-paced environment.

Responsibilities

• Plan, execute, monitor and optimize performance marketing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
• Drive quality lead generation while achieving CPL, CPA, ROAS and lead quality targets.
• Develop full-funnel digital media strategies aligned with admissions goals.
• Continuously optimize campaigns via audience segmentation, bidding strategies, landing page insights, and budget allocation.
• Monitor campaign performance and identify optimization opportunities using data-driven insights.
• Collaborate with media agency and internal teams to ensure timely campaign execution and KPI delivery.
• Stay updated with platform updates and industry trends to identify new opportunities for growth.

Skills

Campaign planning

GA4 & GTM

Data-driven decisions

Cross-functional collaboration

Excel/Sheets

Digital marketing tools

Education

Bachelor’s degree or MBA

Google Certification

Tools

Google Ads

Microsoft Ads

Facebook/Meta Ads

LinkedIn Ads

Job description

Job Description:

Job Description

Job Purpose

Key Responsibilities

• Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
• Drive quality lead generation while achieving business KPIs such as CPL, CPA, ROAS, and lead quality.
• Develop full-funnel digital media strategies aligned with business and admission goals.
• Continuously optimize campaigns through audience segmentation, bidding strategies, creative testing, landing page insights, and budget allocation.
• Monitor campaign performance and identify optimization opportunities using data-driven insights.
• Manage campaign tracking and measurement through Google Analytics (GA4) and Google Tag Manager (GTM), ensuring accurate implementation of events, conversions, and attribution.
• Create and maintain performance dashboards and present actionable insights to internal stakeholders.
• Coordinate closely with the media agency to ensure timely campaign execution, optimization, troubleshooting, and delivery of agreed KPIs.
• Collaborate with creative, content, product, and web teams for campaign launches, landing page improvements, and conversion optimization.
• Stay updated with platform updates, industry trends, and emerging digital marketing best practices.
• Conduct competitor analysis and identify new opportunities for audience acquisition and campaign growth.
• Ensure campaign governance, budget pacing, quality checks, and compliance with platform policies.

Requirements- Skills & Competencies

• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.
• Strong hands-on experience in planning, managing, and optimizing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong understanding of conversion tracking, attribution models, audience targeting, remarketing, campaign measurement, and user journey optimization.
• Experience in optimizing landing pages and conversion funnels to improve campaign performance.
• Expertise in campaign planning, budget allocation, bid strategy optimization, and performance reporting.
• Strong analytical mindset with the ability to interpret data, generate actionable insights, and make data-driven decisions.
• Proficiency in Excel/Google Sheets, website analytics tools, and reporting platforms.
• Working knowledge of ad serving platforms and digital marketing technologies.
• Up-to-date with the latest digital marketing trends, platform updates, and online marketing measurement best practices.
• Experience collaborating with cross-functional teams and managing external agencies.
• Strong stakeholder management, presentation, and problem-solving skills.
• Experience in the Education/EdTech sector will be an added advantage.

Requirements- Education & Work Experience

• Graduate or PG/MBA
• Google Certification or a Certification in Digital Marketing from a reputable institute will be an added advantage.
• Minimum 2 to 4 years of working in agency/brand handling online media campaigns work or digital marketing.
• Strong communication, stakeholder management, and problem-solving skills.
• Highly data-oriented with the ability to derive actionable insights from campaign performance.
• Proactive, detail-oriented, and passionate about continuous learning and digital innovation.
• Comfortable working in a fast-paced, target-oriented environment.