Digital Media Planning

Aptita; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Aptita is seeking a Media Planning professional for its digital marketing team in Mumbai. The role, open to Executive or Manager levels, depends on experience. Location is Mumbai only, with a preference for candidates from digital agencies and AdTech firms.

Responsibilities include preparing digital media plans, aligning with brand objectives, and driving campaign performance. The ideal candidate will have experience in a fast-paced digital environment and strong collaboration skills.

Qualifications

• Experience from a digital agency or AdTech firm
• Strong understanding of media planning and budgets
• Ability to translate brand objectives into digital strategy

Responsibilities

• Prepare digital media plans based on the brief from the Business team
• Align digital approach with brand objectives and budgets
• Suggest strategic digital approaches using audience/category insights
• Guide the team on campaign planning, execution and delivery
• Address client queries and ad-hoc requests related to media plans
• Collaborate with Business team for reviews and revisions of plans
• Share campaign performance reviews with Brand Managers
• Work on integrated pitches through cross-functional collaboration
• Report on campaign performance and resource allocation
• Engage with vendors to explore ideas and foster partnerships

Skills

Media planning

Digital marketing

Client management

Job description

We are having an opening for Media planning role in digital Marketing Role : Media planning Depend upon experience, the role can be discussed. (Executive/Manager)Location: Mumbai (From Mumbai only)Exp of performance MarketingNote: Candidates only from Digital Agency and AdTech Firms

Responsibilities

• Prepare digital specific media plans for the client on the basis of theintegrated media planning brief shared by the Business team
• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers onongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns 2
• Stay in touch with selective vendors to explore new ideas, gain industryinsights and drive long term partnerships that can benefit our clients

Shift Timings : Day Shift