Media Planner (Digital)

dentsu; Haryana; On-site; INR 900,000 - 1,300,000; Full time

Job summary

dentsu in Gurugram is seeking a Media Planner (Digital) with 5 years of experience to design and optimize mobile performance campaigns for a major brand. You will work across display, video, social, and SEM, leveraging India-specific insights to drive results and collaborate with global teams.

The role requires hands-on campaign management, strong client servicing skills, and fluency in English, with a bias toward innovative, data-driven digital strategies. On-site position in Gurugram.

Qualifications

• 3+ years in digital media within a global organisation.
• Proficiency in Excel; Keynote and Numbers a bonus.
• Fluent in English; other languages an advantage.
• Experience developing media strategies across display, video, social, and SEM.
• Well-versed in digital campaign planning processes and managing large budgets across markets.
• Excellent client servicing and ability to translate information between clients and media teams.
• Clear and effective communication style.

Responsibilities

• Covering one of the biggest brands in the world with a highly creative, adaptive approach.
• Plan, execute and optimize paid digital media campaigns across mobile apps with focus on India market.
• Collaborate with peers to bring local India market knowledge to campaigns.
• Consult with International team on India-specific strategies and innovations.
• Develop strong client relationships and pre-empt questions with solutions.
• Respond to client requirements timely, coordinating with internal stakeholders.
• Ensure flawless campaign launches from planning to trafficking and reporting.
• Hands-on role: manage setup, QA, reporting, and day-to-day operations.

Skills

Digital media

Excel

English

Campaign planning

Job description

Role : Media Planner (Digital)

Location: Gurugram

Years of exp: 5 Years

Key Responsibilities

• This role is covering one of the biggest brands in the world, designed for someone who is a highly creative, adaptive, and a savvy mobile performance marketer.
• You need to have extensive India market expertise.
• Buying for mobile apps with a focus on iOS inventory is a bonus.
• Experience developing digital media strategies across display, video, social, and SEM. Additional comms planning skillset a plus.
• You will partner with your peers to plan, execute and optimize paid digital media campaigns, while bringing in local India market knowledge.
• You will need to consult the wider International team on the specifics of India market and drive the innovations that is suitable for this market.
• Working as an extension of the client team – developing strong working relationship with the client to pre-empt questions before they come up, always solutions orientated and thinking about how to grow client’s business.
• Responding to client requirements in a timely and accurate manner, working seamlessly with internal stakeholders and colleagues across the network.
• Ensure flawless execution of new campaign launches from the initial media planning phase to trafficking along with the campaign wrap up reports.
• This is a hands-on role. While supported by specialist channel and Data & Tech teams, you will be expected to actively manage campaign setup, creative trafficking, QA, reporting, performance monitoring and day-to-day campaign operations.

Qualifications + Skills

• 3+ years in digital media within a global organisation, with performance and awareness campaign experience
• Proficiency in Excel. Keynote and Numbers a bonus.
• Fluent in English with additional languages an advantage
• Experience developing media strategies across display, video, social, and SEM.
• Well-versed in digital campaign planning processes and experience managing large budgets across multiple markets.
• Excellent client servicing skills
• Skilled at translating information between clients and media teams.
• Clear and effective communication style.