Manager- Brand Planning

Publicis Groupe Holdings B.V; Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Performics India, a Publicis Groupe company, is seeking a Brand Planning professional to develop and implement digital media strategies that drive brand success from Mumbai. You will combine data analytics with media planning to guide campaigns.

The role demands collaboration with publishers, cross-functional teams and relentless optimization to maximize ROI. You will handle reporting, MIS tasks, and performance analysis to refine future strategies.

Qualifications

• 3–6 years of digital marketing experience.
• Experience in digital media strategy.

Responsibilities

• Develop and execute digital media strategies tailored to meet the objectives of various brands.
• Utilize tools such as Comscore, GWI, Similarweb, Facebook Ad Manager, Google AdWords, Keyword Planner, Reach Planner, and Audience Insights to gather insights and inform decision-making.
• Plan and execute digital media campaigns across diverse platforms while optimizing media budget allocation.
• Collaborate with publishers to explore innovative media opportunities and stay abreast of industry trends.
• Effectively coordinate with cross-functional teams and manage client relationships to ensure alignment with brand goals.
• Execute digital media campaigns hands-on and provide in-depth reporting and analysis to track progress.
• Continuously monitor and optimize media plans to deliver maximum ROI for clients.
• Review campaign performance, identifying areas of improvement, and create post-campaign analysis reports for future strategy refinement.
• Maintain accurate records in management information systems for billing, estimates, and other relevant data.

Skills

Data analytics

Media planning

Client management

Campaign optimization

Reporting

Team collaboration

MIS management

Tools

Comscore

GWI

Similarweb

Facebook Ad Manager

Google Ads

Keyword Planner

Reach Planner

Audience Insights

Job description

Company description

Job Description – Brand Planning

About the Company

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by our in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

Overview

Experience: 3 - 6 years
Location: Mumbai

Role description

This role is pivotal in developing and implementing digital media strategies to drive brand success. The ideal candidate should possess a comprehensive skill set that includes data analytics, media planning, client management, and a strong focus on optimizing campaigns.

• Digital Media Strategy: Develop and execute digital media strategies tailored to meet the objectives of various brands.
• Data Analytics: Utilize tools such as Comscore, GWI, Similarweb, Facebook Ad Manager, Google AdWords, Keyword Planner, Reach Planner, and Audience Insights to gather insights and inform decision-making.
• Media Planning and Buying: Plan and execute digital media campaigns across diverse platforms while optimizing media budget allocation.
• Innovation and Coordination: Collaborate with publishers to explore innovative media opportunities and stay abreast of industry trends.
• Team Collaboration: Effectively coordinate with cross-functional teams and manage client relationships to ensure alignment with brand goals.
• Operations and Reporting: Execute digital media campaigns hands-on and provide in-depth reporting and analysis to track progress.
• Optimization: Continuously monitor and optimize media plans to deliver maximum ROI for clients.
• Performance Analysis: Review campaign performance, identifying areas of improvement, and create post-campaign analysis reports for future strategy refinement.
• MIS Management: Maintain accurate records in management information systems for billing, estimates, and other relevant data.