Digital Media Planning

Publicis Groupe India; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Publicis Groupe India in Mumbai is seeking a media planning professional to own end-to-end digital media campaigns for key accounts. You will coordinate with clients and internal teams to optimize campaigns and deliver strategic insights.

Responsibilities include daily campaign management across Facebook, Google, programmatic, and publishers; develop media strategies, manage stakeholders, supervise a team, and ensure timely delivery while keeping up with industry trends.

Qualifications

• 1-4 years of experience in a similar field.
• Previous experience with a digital media agency.
• Managed end-to-end digital media planning campaigns.
• Platform knowledge including Facebook, Google, programmatic, and publishers.
• Good vendor relations and experience managing a small team.

Responsibilities

• Owning up media planning and delivery for key account.
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams.
• Manage day-to-day implementation, optimization, and performance of on-going campaigns; assist in strategic analysis.
• Manage day-to-day client interaction along with final plan presentation to the client.
• Own brand and KPI targets to drive business goals.
• Supervise and design media plans using appropriate media tools.
• Foster innovation and contribute to creative media solutions.
• Provide inputs/directions to client and respond to client needs.
• Develop team through on-the-job coaching and developmental training.
• Ensure smooth team functioning and timely resolution of conflicts.

Skills

Media planning

Campaign optimization

Stakeholder management

Team leadership

Analytics

Tools

Facebook Ads Manager

Google Ads

Programmatic platforms

Analytics dashboards

Job description

Key Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI’s to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Experience Details

• 1-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Digital Media Planning campaigns
• Platform knowledge – Facebook, Google, Programmatic, Publishers
• Good vendor relations
• Should have managed a team of individual multi-functional individuals

Job Related Skills

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter department relationships

Most Important Skills

• Strong in verbal, numerical and strategic reasoning
• Good presentation and communication skills
• Inter-personal relationship builder and stakeholder management is critical
• Knowledge of media planning tools – Comscore, GWI, Similarweb etc.