Media Planner (Digital)

dentsu; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Dentsu in Gurugram is seeking a Media Planner (Digital) with at least 5 years of experience to drive mobile and cross-platform campaigns. The role demands strong India market expertise, creative thinking, and hands-on campaign management across display, video, social, and SEM.

You will partner with local and international teams to plan, execute and optimize paid campaigns for one of the world’s leading brands, ensuring flawless execution from setup to reporting and client delivery.

Qualifications

• 3+ years in digital media within a global organisation, with performance and awareness campaign experience.
• Proficiency in Excel. Keynote and Numbers a bonus.
• Fluent in English with additional languages an advantage.
• Experience developing media strategies across display, video, social, and SEM.
• Well-versed in digital campaign planning processes and experience managing large budgets across multiple markets.
• Excellent client servicing skills.
• Skilled at translating information between clients and media teams.
• Clear and effective communication style.

Responsibilities

• Plan, execute and optimize paid digital media campaigns with India focus.
• Consult India market needs with the International team.
• Active campaign setup, trafficking, QA, reporting and day-to-day operations.
• Develop strong client relationships and cross-team collaboration.
• Ensure flawless execution of new campaigns from planning to wrap-up reports.

Skills

Digital media

Performance campaigns

Awareness campaigns

Excel

English fluency

Client servicing

Media planning

Budgets management

Tools

Excel

Keynote

Numbers

Job description

Role : Media Planner (Digital)

Location: Gurugram

Years of exp: 5 Years

Key Responsibilities

• This role is covering one of the biggest brands in the world, designed for someone who is a highly creative, adaptive, and a savvy mobile performance marketer.
• You need to have extensive India market expertise.
• Buying for mobile apps with a focus on iOS inventory is a bonus.
• Experience developing digital media strategies across display, video, social, and SEM. Additional comms planning skillset a plus.
• You will partner with your peers to plan, execute and optimize paid digital media campaigns, while bringing in local India market knowledge.
• You will need to consult the wider International team on the specifics of India market and drive the innovations that is suitable for this market.
• Working as an extension of the client team – developing strong working relationship with the client to pre-empt questions before they come up, always solutions orientated and thinking about how to grow client’s business.
• Responding to client requirements in a timely and accurate manner, working seamlessly with internal stakeholders and colleagues across the network.
• Ensure flawless execution of new campaign launches from the initial media planning phase to trafficking along with the campaign wrap up reports.
• This is a hands-on role. While supported by specialist channel and Data & Tech teams, you will be expected to actively manage campaign setup, creative trafficking, QA, reporting, performance monitoring and day-to-day campaign operations.

Qualifications + Skills

• 3+ years in digital media within a global organisation, with performance and awareness campaign experience
• Proficiency in Excel. Keynote and Numbers a bonus.
• Fluent in English with additional languages an advantage
• Experience developing media strategies across display, video, social, and SEM.
• Well-versed in digital campaign planning processes and experience managing large budgets across multiple markets.
• Excellent client servicing skills
• Skilled at translating information between clients and media teams.
• Clear and effective communication style.