Media Planner Associate

TMW Experiential Marketing Llp; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Media world in Mumbai is seeking a detail-oriented Media Planner & Operations Executive to support media planning, campaign execution, and operational coordination across digital and traditional media channels. The ideal candidate will drive strategic plans, manage vendors, and ensure smooth day-to-day operations to meet client objectives.

The role requires 3–4 years of experience in media planning or related fields and a bachelor's degree in Marketing or related discipline.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communication, or related field.
• 3–4 years of experience in media planning, advertising operations, campaign management, or related role.
• Strong analytical, market research, and budgeting capabilities.

Responsibilities

• Develop strategic media plans aligned with client goals and target audiences.
• Coordinate end-to-end campaign launches across digital, print, radio, TV, and outdoor media.
• Monitor performance, track spends, and reconcile invoices against budgets.
• Maintain campaign documentation and reporting systems.
• Collaborate with media vendors, publishers, and advertising platforms.

Skills

Media planning

Campaign management

Vendor management

Analytical thinking

Education

Bachelor's degree in Marketing

Job description

Media Planner & Operations Executive

Location : Andheri, Mumbai

Job Summary We are seeking a detail-oriented and analytical Media Planner & Operations Executive to support media planning, campaign execution, and operational coordination across digital and traditional media channels. The ideal candidate will be responsible for developing media plans, coordinating campaign launches, monitoring performance, managing vendor relationships, and ensuring smooth day-to-day operations to achieve client and business

Key Responsibilities Media Planning

Assist in developing strategic media plans aligned with client goals and target audiences.

• Conduct market research, audience analysis, and competitor benchmarking.
• Recommend optimal media channels, budgets, and scheduling strategies.
• Prepare media plans, flowcharts, and budget allocations. Coordinate with media vendors, publishers, and advertising platforms.

Campaign Operations

• Support end-to-end campaign execution across digital, print, radio, television, and outdoor media channels.
• Ensure timely campaign setup, trafficking, and deployment.
• Monitor campaign performance and delivery metrics.
• Track media spends and reconcile invoices against approved budgets.
• Maintain campaign documentation and reporting systems.
• Track media spends and reconcile invoices against approved budgets.
• Maintain campaign documentation and reporting systems.

Required Qualifications

Bachelor's degree in Marketing, Advertising, Mass Communication, Business Administration, or a related field.

Minimum 3years- 4years of experience in media planning, advertising operations, campaign management, or a related role.

About Us

Media world is an International Media house which acts as a single point contact for complete international advertising needs. Its major expertise lies in creating complete brand experiences with proper planning, strategy and creativity. Media world works really hard to achieve one goal: To make International media buying easy for our clients and agencies. Through Media World, you can now reach every market more simply, efficiently and effectively. Media world has a team of experienced media professionals driven by a passion for our industry and a commitment to helping our CLIENT’s succeed. Our core skills are media planning and buying and it generally entails finding media platforms for a client’s brand or product to use. We determine the best combination of media to achieve your marketing campaign objectives then we buy media spaces at an optimal placement and price. We work with all major publications round the world . Our relationships with international media enable us to negotiate and book advertising all over the globe getting the best deals for our esteemed clients. Our roots are well entrenched in the regional and international media industry. We exist to make international media easy. Our aim is to provide Clients – ‘Exponential benefits under Budgetary constraints’.