Digital Media Performance Executive

Arbeit India; Ballari District; On-site; INR 600,000 - 800,000; Full time

Job summary

Arbeit India is looking for a digital marketing professional to spearhead local paid online acquisition efforts. The ideal candidate will be responsible for managing various marketing channels, including Facebook and Google Ads, and ensuring that all projects meet performance KPIs.

The role requires at least three years of experience in digital marketing and strong analytical skills. You will work closely with clients and mentoring junior staff to achieve set objectives.

Qualifications

• Min. 3 years’ experience in digital marketing.
• Strong experience with performance marketing and online acquisition tools.
• Excellent time management and organisation skills.

Responsibilities

• Execute local paid online acquisition efforts using various platforms.
• Collect data and track performance against KPIs.
• Serve clients for performance media briefing, budget allocation, and strategy planning.

Skills

Digital marketing

Performance marketing

Analytical skills

Leadership

Time management

Education

BA/BS or equivalent working experience

Tools

Facebook Ads

Google Ads

Google Display Network

Job description

Responsibilities

• Help in the strategy (if required) for and execute all local paid online acquisition efforts
• Include: Facebook, Twitter, Instagram ads; Search engine marketing (SEM); Google Display Network (GDN) and other Banner ads; Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill the set objectives
• Serve clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearhead relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
• Innovate to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs
• Training and mentoring executives to take up implementations across platforms

Requirements

• BA/BS or equivalent working experience
• Min. 3 years’ experience in digital marketing
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willing to get hands dirty
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
• Excellent time management and organisation skills, comfortable in meeting tight deadlines
• Strong leadership abilities and track‑record of hitting targets with limited resources/budget
• Previous experience working in a startup or dynamic high-growth company a plus