Manager

UNAVAILABLE; Gurugram District; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

We are looking for a data-driven Manager – Performance Media to join Spark Foundry in Gurugram. The role involves managing digital performance campaigns across various platforms, driving campaign optimization, and delivering actionable insights. The ideal candidate should have 4–7 years of experience in performance marketing, with strong expertise in Google Ads, Meta Ads, and campaign analytics. Excellent stakeholder management and mentoring abilities are essential. This position is key to enhancing business outcomes through effective performance strategies.

Qualifications

• 4–7 years of relevant experience in Performance Marketing / Performance Media.
• Prior experience in media agencies or digital-first environments preferred.
• Strong analytical and reporting skills.

Responsibilities

• Manage end-to-end execution of performance marketing campaigns across platforms.
• Drive campaign optimization across KPIs including CTR, CPC, CPA, ROAS.
• Develop audience targeting, retargeting, bidding, and budget allocation strategies.
• Monitor campaign pacing and troubleshoot delivery issues.
• Analyze campaign data and generate actionable insights.
• Prepare and present campaign reports and client reviews.
• Collaborate with internal teams for integrated campaign delivery.
• Manage client communication and provide strategic recommendations.
• Mentor and guide junior team members.

Skills

Google Ads

Meta Ads Manager

DV360 / Programmatic platforms

LinkedIn Ads

Campaign optimization

Conversion tracking & attribution

Audience segmentation & retargeting

Excel

Google Analytics

Job description

Company Description

Company profile: At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions. Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuel our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

Job Description

About the Role

We are looking for a data-driven and performance-oriented professional to join our team as a Manager – Performance Media. This role will be responsible for planning, executing, and optimizing digital performance campaigns across platforms to drive measurable business outcomes for leading brands.

Responsibilities

Key Responsibilities

• Manage end-to-end execution of performance marketing campaigns across platforms such as Google Ads, Meta Ads, DV360, LinkedIn, and other digital channels
• Drive campaign optimization across KPIs including CTR, CPC, CPA, ROAS, conversions, and revenue growth
• Develop audience targeting, retargeting, bidding, and budget allocation strategies to maximize campaign performance
• Monitor campaign pacing, troubleshoot delivery issues, and ensure smooth execution across platforms
• Analyze campaign data and generate actionable insights and performance recommendations
• Prepare and present campaign reports, dashboards, and client reviews
• Collaborate with internal teams including strategy, analytics, creative, and activation for integrated campaign delivery
• Manage client communication and provide strategic recommendations to improve business outcomes
• Mentor and guide junior team members within the performance team
• Stay updated with platform updates, industry trends, and emerging digital performance solutions

Additional Information

Eligibility Criteria

• 4–7 years of relevant experience in Performance Marketing / Performance Media
• Prior experience in media agencies or digital-first environments preferred

Required Skills

• Hands-on expertise in:
  • Google Ads
  • Meta Ads Manager
  • DV360 / Programmatic platforms
  • LinkedIn Ads and other performance channels
• Strong understanding of:
  • Campaign optimization
  • Conversion tracking & attribution
  • Audience segmentation & retargeting
  • Bid strategies and budget management
• Strong analytical and reporting skills
• Proficiency in Excel, Google Analytics, and reporting dashboards/tools
• Excellent stakeholder and client management abilities