Digital Marketing Trainee

Keka Technologies Private Limited; Hyderabad; On-site; INR 300,000 - 540,000; Full time

Job summary

Keka Technologies Private Limited is seeking a Digital Marketing Analyst to manage paid search and social media campaigns. The role focuses on SEM, PPC optimization, and analytics to boost online presence and lead generation.

Responsibilities include keyword research, ad copy creation, landing page optimization, and cross-functional collaboration for campaign creative assets. 1–2 years of SEM experience is preferred.

Qualifications

• 1-2 years of SEM and Paid Search (PPC) experience.
• Competent with Canva and Google Office Suite.
• Deep knowledge of Google Analytics, Bing Analytics and other web analytics tools.
• CRM integrations knowledge (e.g., Zapier, Zoho) is optional.
• Experience with GTM tag implementation preferred.

Responsibilities

• Develop and implement marketing strategies across platforms to generate high-quality leads and increase traffic.
• Conduct keyword research, create ad copy, CRM integrations and optimize landing pages for conversions.
• Monitor campaigns, analyze performance metrics, and make data-driven decisions to optimize results.
• Develop marketing plans to assist management with opportunities to scale campaigns.
• Manage and execute social media campaigns to increase brand visibility and drive traffic.

Skills

SEM

PPC

Campaign optimization

Data analysis

Education

Graduation

Tools

Canva

Google Analytics

Bing Analytics

Zapier

Zoho

GTM

Google Workspace

Job description

As a Digital Marketing Analyst, you would be responsible for handling paid marketing campaigns across various search engine channels & social media platforms.

She/he should be able to executing marketing strategies, troubleshoot, optimize & scaling up campaigns to increase the online presence and achieve the business objectives

Job Description

Search Engine Marketing (SEM)

Develop and implement effective marketing strategies across multiple platforms (e.g., Google Ads, Bing Ads..etc)) to generate high-quality leads and increase website traffic.

Conduct keyword research, create compelling ad copy, CRM integrations and optimize landing pages for better conversion rates.

Continuously monitor campaigns, analyse performance metrics, and make data-driven decisions to enhance campaign performance.

Developing marketings plan to assist management with new upscaling opportunities.

Social Media Marketing (SMM)

Manage and execute social media campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand visibility, engage with the target audience, drive traffic to our website & generate quality leads.

Continuously monitor campaigns, analyse social media metrics, CRM Integrations, ad copy writing.

Analytics and Reporting

Analysing marketing campaign performance using various analytics tools.

Generate comprehensive reports with actionable insights and recommendations for optimizing marketing strategies to present to clients

Keeping track of latest industry trends & practices and emerging technologies in digital marketing.

Coordinating with Internal teams for campaign creatives & landing page optimizations.

Requirements

• 1-2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Competent at the Canva, Google Office Suite.
• In- depth Knowledge on Google Analytics, Bing Analytics and other web analytics tools.
• Having Knowledge on CRM’s integration (Eg: Zapier, Zoho) is optional.
• Working experience on tracking & tag Implementation using GTM tool are preferred.

Qualifications: Graduation

Experience: 0-1 years

Preferred

Having worked in Digital marketing agency is preferred.