SEO & Digital Marketing (DME)

Stersoft Solutions Pvt. Ltd.; Vadodara; On-site; INR 400,000 - 600,000; Full time

Job summary

Stersoft Solutions Pvt. Ltd. in Vadodara is seeking a digital marketing professional to manage end-to-end online campaigns, optimize web pages, and boost brand visibility across search, social, and email channels.

The role emphasizes data-driven decision making, creative content, and collaboration with content and design teams to deliver measurable ROI and engagement across multiple channels.

Qualifications

• Bachelor’s or master’s degree in marketing or a related field.
• Experience with digital marketing campaigns.
• Strong analytical skills and data-driven decision making.
• Knowledge of marketing analytics tools.
• Ability to create engaging digital content.

Responsibilities

• On page optimization on web pages.
• Plans and executes all web, SEO/SEM, email, social media campaigns.
• Designs, builds, and maintains our social media presence.
• Measures ROI and KPIs across campaigns.
• Identifies trends and optimizes spend.
• Collaborates with teams to create landing pages.
• Develops content for digital journeys and campaigns.
• Reports performance and insights monthly.
• Ensures brand voice consistency across content.

Skills

Client relationships

Self-motivation

Marketing research

Statistical analysis

Creative digital campaigns

Digital marketing experience

Marketing analytics tools

Ad serving tools

PPC campaigns

Education

Bachelor’s or master’s degree in marketing or a related field

BCA in Computers or Any Bachelor Degree

Tools

Google Analytics

NetInsight

Omniture

WebTrends

SEMRush

Job description

Bachelor’s or master’s degree in marketing or a related field , BCA in Computers or Any Bachelor Degree

Compensation

Based on experience & skills

Position

1

Technical Skills

Creating and maintaining client relationships.

Self-motivated yet customer-focused.

Proficient in marketing research and statistical analysis.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Proven working experience in digital marketing, particularly within the industry.

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).

Working knowledge of ad serving tools.

Experience in setting up and optimizing PPC campaigns on all major search engines.

Role & Responsibilities

On page Optimization on Web page.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Evaluates emerging technologies.

Creation of digital content.

Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.

Will be the one responsible for the setting up campaigns, optimizing and reporting.

Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

Developing and managing the editorial calendar to ensure deadlines are met.

Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

Ensuring consistency of brand voice, style and tone across all content.

Engaging with the audience and building a tight-knit community.

Competitive analysis.

Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets and change strategy accordingly.

You are a creative marketing professional, preferably with a strong content creation and writing background.

You have good knowledge of Campaign Management Tools, Content Management Tools and Web Analytics Tools.

Not just broadcasting, but engaging with the online community.

Proficient with social media analytics and reporting.

Reporting progress/engagement periodically.