Digital Marketing Executive

ISKCON Bangalore✔; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

A leading digital marketing firm in Bengaluru is looking for a skilled digital marketing professional. The role involves planning and executing campaigns across social media and email platforms, performing SEO optimization, and analyzing campaign performance using tools like Google Analytics. Candidates should possess a Bachelor’s degree in Marketing or a related field and have proven experience in digital marketing. Strong communication and content creation skills are essential for this position.

Qualifications

• Proven experience in digital marketing or a similar role.
• Ability to interpret data and adjust strategies.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across platforms.
• Conduct keyword research and enhance on-page SEO.
• Create and curate content for social media channels.
• Utilize Google Analytics to track and analyze campaign performance.
• Collaborate with creative teams for content development.
• Optimize the company website for usability and conversion rates.

Skills

Digital Marketing Experience

Strong Written Communication

Content Creation

Analytical Skills

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

SEO tools (e.g., SEMrush)

CRM software

CMS platforms

Job description

• Campaign Management:Plan, execute, and monitor digital marketing campaigns across various platforms (social media, email, display).
• SEO/SEM Optimization:Conduct keyword research, enhance on-page SEO, and manage paid campaigns (e.g., Google Ads, LinkedIn Ads).
• Social Media Management:Create, schedule, and curate content for social media channels to engage audiences.
• Analytics & Reporting:Utilize tools likeGoogle Analytics to track KPIs, analyze data, and report on campaign performance.
• Content Creation:Collaborate with creative teams to develop content for blogs, websites, and landing pages.
• Website Maintenance:Optimize the company website for better usability and conversion rates.

Key Responsibilities

• Campaign Management:Plan, execute, and monitor digital marketing campaigns across various platforms (social media, email, display).
• SEO/SEM Optimization:Conduct keyword research, enhance on-page SEO, and manage paid campaigns (e.g., Google Ads, LinkedIn Ads).
• Social Media Management:Create, schedule, and curate content for social media channels to engage audiences.
• Analytics & Reporting:Utilize tools likeGoogle Analytics to track KPIs, analyze data, and report on campaign performance.
• Content Creation:Collaborate with creative teams to develop content for blogs, websites, and landing pages.
• Website Maintenance:Optimize the company website for better usability and conversion rates.

Required Experience and Skills

• Experience:Proven experience in digital marketing or a similar role.
• Tools:Proficient in Google Analytics, SEO tools (e.g., SEMrush), CRM software, and CMS platforms.
• Skills:Strong written communication, content creation, and basic design skills (e.g., Canva, Adobe).
• Analytical Mindset:Ability to interpret data and adjust strategies.
• Education:Bachelor’s degree in Marketing, Communication, or a related field.