Digital Marketer

Franchise Alpha; Delhi; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Franchise Alpha is seeking a Digital Marketing Manager to develop, implement, track and optimize multi-channel campaigns across web, email, social media and display advertising in Delhi, India. You will lead integrated campaigns from concept to execution, coordinating with writers, developers, and vendors to deliver campaigns on time and on budget.

You should be highly analytical, creative, and up-to-date with the latest trends in online marketing and measurement, with a track record of

Qualifications

• BS/MS degree in marketing or related field is required.
• Proven working experience in digital marketing.
• Experience leading SEO/SEM campaigns and email, social media, and display advertising.
• Creative thinker with ability to engage audiences.
• Experience optimizing landing pages and user funnels.
• Strong analytical skills and data-driven thinking.

Responsibilities

• Plan and execute web, SEO/SEM, email, social media and display campaigns.
• Design, build and maintain social media presence.
• Measure and report performance against ROI and KPIs.
• Identify trends and optimize spend based on insights.
• Brainstorm growth strategies and run experiments.
• Collaborate with teams to create landing pages and improve UX.
• Analyze end-to-end customer experience across channels.

Skills

Digital marketing

SEO/SEM management

Campaign measurement

A/B testing

Landing page optimization

Analytics thinking

Education

BS/MS degree in marketing or related field

Tools

Google Analytics

Google Ads

HTML/CSS/JS basics

Email marketing tools

Job description

Digital Marketing Manager Responsibilities Include:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns
• Maintaining our social media presence
• Measuring and reporting on the performance of all digital marketing campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do :

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement