Digital Marketing Strategist

PassionMojo Pvt Ltd; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

PassionMojo Pvt Ltd in Mumbai is seeking a results-oriented digital marketing specialist to manage AdWords and other paid channels, set targets, and build strategies to drive signups and lead quality. You will test ad copy, create and optimize landing pages, and develop campaigns to beat the competition.

You will perform data analysis on web traffic, monitor KPIs across multiple channels, and draw actionable insights.

Qualifications

• Relevant Bachelor’s degree preferred
• Excellent Excel skills — familiarity with pivot tables and vlookups is a huge bonus
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data

Responsibilities

• Manage AdWords and other paid channels
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results Relevant Bachelor’s degree preferred
• Proven experience building campaign strategies from scratch
• Excellent Excel skills — familiarity with pivot tables and vlookups is a huge bonus
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data

Job description

Job Responsibilities:

• Manage AdWords and other paid channels
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results Relevant Bachelor’s degree preferred
• Proven experience building campaign strategies from scratch
• Excellent Excel skills — familiarity with pivot tables and vlookups is a huge bonus
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data