Digital Marketing Specialist

PassionMojo Pvt Ltd; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

PassionMojo Pvt Ltd is seeking a performance marketing professional to manage AdWords and other paid channels from Mumbai. You will set targets, build strategies, create and test ad copy, and optimize landing pages to boost signups.

The role requires strong data analysis, KPI monitoring, and the ability to derive insights to improve campaign performance. The ideal candidate has proven experience building campaign strategies from scratch, excellent Excel skills (pivot tables and VLOOKUPs), and

Qualifications

• Communicate with team members on campaign developments, timelines, and results.
• Bachelor's degree preferred.
• Proven experience building campaign strategies from scratch.
• Excellent Excel skills — pivot tables and vlookups is a huge bonus.
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.
• Experience working with data.

Responsibilities

• Manage AdWords and other paid channels.
• Set targets and build strategies to achieve them.
• Create and test ad copy for operational efficiency.
• Create and optimize landing pages to increase signups.
• Develop and implement campaigns to better lead quality and beat the competition.
• Perform data analysis around web traffic and other key metrics.
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.

Skills

Campaign strategy

Excel expertise

Pivot tables

VLOOKUP

Analytics tools

Data analysis

Communication

Education

Bachelor's degree

Tools

Google Analytics

Job description

Responsibilities

• Manage AdWords and other paid channels.
• Set targets and build strategies to help achieve them.
• Create and test ad copy for operational efficiency.
• Create and optimize landing pages to increase signups.
• Develop and implement campaigns to better lead quality and beat the competition.
• Perform data analysis around web traffic and other key metrics.
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.

Skills Required:

• Communicate with team members on campaign developments, timelines, and results.
• Relevant Bachelor’s degree preferred.
• Proven experience building campaign strategies from scratch.
• Excellent Excel skills — familiarity with pivot tables and vlookups is a huge bonus.
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.
• Experience working with data.