Digital Marketing Strategist

White Coat Consulting Services; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

White Coat Consulting Services in Chennai, India seeks a digital marketing specialist to plan and execute campaigns across Google, Facebook, Instagram, and LinkedIn. The role includes content creation for social media, blogs, and email marketing, plus SEO optimization and performance reporting.

The candidate will manage Google Ads and Meta Ads, monitor campaign results with Google Analytics, and maintain the Google Business Profile. Strong content skills are essential.

Responsibilities

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram, and LinkedIn.
• Create and manage social media content, including posts, banners, reels, and promotional campaigns.
• Handle SEO (On-Page & Off-Page) and optimize website content for better search rankings.
• Manage Google Ads, Meta Ads, and monitor campaign performance.
• Track website performance using Google Analytics and Google Search Console.
• Create engaging content for social media, blogs, email marketing, and the company website.
• Monitor online reviews and manage Google Business Profile.
• Generate reports on campaign performance and suggest improvements.

Skills

Digital marketing

Social media management

Tools

Google Ads

Meta Ads

Google Analytics

Google Search Console

Job description

Role & responsibilities

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram, and LinkedIn.


• Create and manage social media content, including posts, banners, reels, and promotional campaigns.


• Handle SEO (On-Page & Off-Page) and optimize website content for better search rankings.


• Manage Google Ads, Meta Ads, and monitor campaign performance.


• Track website performance using Google Analytics and Google Search Console.


• Create engaging content for social media, blogs, email marketing, and the company website.


• Monitor online reviews and manage Google Business Profile.


• Generate reports on campaign performance and suggest improvements.