Digital Marketing Strategist

Fx Analytica; Lucknow; On-site; INR 279,000 - 390,600; Full time

Job summary

A leading digital marketing agency in Lucknow is seeking a Digital Marketer to facilitate the sales team through lead generation. The ideal candidate will drive initiatives to increase brand presence and improve product adoption. Responsibilities include managing adwords, optimizing landing pages, and performing data analysis. Freshers with a relevant Bachelor's degree and strong Excel skills are encouraged to apply. This role offers an opportunity to develop strategic campaigns in a dynamic environment.

Qualifications

• Freshers can apply.
• Proven experience building campaign strategies.
• Excellent Excel skills with pivot tables and vlookups.
• Basic knowledge of analytics tools for tracking.

Responsibilities

• Manage adwords and other paid channels.
• Set targets and strategies to achieve them.
• Create and optimise landing pages for signups.
• Monitor KPIs and measure campaigns.

Skills

Campaign strategy

Excel proficiency

Analytics tools

Data analysis

Education

Relevant Bachelor's degree

Job description

Job role

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities

• Manage adwords and other paid channels
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimise landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements

• Freshers can apply.
• Relevant Bachelor's degree preferred
• Proven experience building campaign strategies from scratch
• Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data