Manager

Tripjack; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tripjack is seeking a seasoned Digital Marketing Lead to drive social media strategy and content across multiple brands, with LinkedIn as the core channel. You will shape content calendars, copy, and briefs while guiding designers to deliver on-brand assets across platforms.

The role requires hands-on experience with LinkedIn, Meta, and Google Ads, strong analytics, and the ability to coordinate PR and SEO initiatives. A data-driven, proactive approach is essential.

Qualifications

• 5–6 years of experience in digital marketing, social media, or growth marketing.
• Experience executing social media and content strategies across multiple brands.
• Hands‑on experience with LinkedIn, Meta, and Google ads campaigns.
• Strong copywriting, campaign brief, and reporting skills.
• Analytical mindset with data-led optimization.

Responsibilities

• Develop and execute social media strategies across multiple brands, with LinkedIn as the primary platform.
• Build content calendars, themes, post concepts, copy, and briefs using competitive research.
• Provide creative direction to designers and partners, ensuring brand alignment and campaign objectives.
• Manage day-to-day social media publishing, engagement, and community interactions.
• Track reach, engagement, followers, clicks, and leads; optimize content strategy accordingly.
• Coordinate PR initiatives, media relations, and agency coordination to boost brand visibility.
• Monitor media coverage and referrals; turn insights into PR recommendations.
• Oversee Google Business Profile updates and local visibility across locations.
• Coordinate SEO efforts with external agencies and internal teams for on-page and off-page improvements.
• Plan and optimize paid campaigns across LinkedIn, Meta, and Google Ads, with tracking and budgets.

Skills

Social media strategy

Content planning

Creative direction

Community management

Analytical thinking

Stakeholder management

Independent execution

Multi-brand management

Copywriting

Tools

GA4

Google Analytics

Google Tag Manager

SEO basics

Job description

• 1. Develop and execute social media strategies across multiple brands, with LinkedIn as the primary platform, while adapting the approach for other relevant channels.


• 2. Build content calendars, themes, post concepts, copy, and creative briefs using continuous research into competitors, audiences, industry trends, and platform best practices.


• 3. Provide creative direction to designers and content partners, ensuring assets align with the brand, campaign objective, audience, and platform format.


• 4. Manage day‑to‑day social media publishing, engagement, comments, messages, and community interactions in a timely and professional manner.


• 5. Track reach, engagement, follower growth, clicks, traffic, and leads; identify high‑performing themes and continuously improve the content strategy.


• 6. Manage PR initiatives, media relations, press opportunities, and PR agency coordination to strengthen brand visibility and reputation across relevant publications and industry platforms.


• 7. Monitor media coverage, referral traffic, brand mentions, and impact; convert findings into recommendations for future PR and brand‑building initiatives.


• 8. Manage Google Business Profile optimization, regular updates, reviews, local visibility, and performance monitoring across relevant business locations.


• 9. Coordinate SEO initiatives with external agencies and internal Product and Technology teams, supporting on‑page, off‑page, technical, and content‑led improvements.


• 10. Plan and optimize paid campaigns across LinkedIn, Meta, and Google Ads, covering strategy, targeting, ad copy, creative briefs, tracking, budgets, reporting, and optimization based on CPL, CPC, CTR, conversions, and lead quality.

TECHNICAL SKILLS

• LinkedIn, Meta, and other social platforms – strategy, publishing, community management,and optimization


• LinkedIn Ads, Meta Ads, and Google Ads – planning, targeting, budgets, testing, and optimization


• Social analytics and reporting – reach, engagement, followers, clicks, leads, and content performance


• Google Analytics (GA4) – campaign reporting, traffic analysis, conversions, and attribution


• Google Tag Manager – conversion tracking, event setup, and campaign measurement


• SEO – working knowledge of on‑page, off‑page, technical, local, and content SEO


• Google Business Profile – updates, optimization, reviews, visibility, and monitoring


• Strong social copy, ad copy, content brief, campaign brief, and reporting skills


• Ability to use spreadsheets, dashboards, and campaign data to derive actionable insights

SOFT SKILLS & ATTRIBUTES

• 5–6 years of experience in digital marketing, social media, brand communications,performance marketing, or growth marketing


• Strong experience executing social media and content strategies across multiple brands orverticals


• Hands‑on experience launching and optimizing campaigns across LinkedIn, Meta, and Google


• Excellent communication, copy judgement, and attention to detail


• Creative thinker who converts business objectives into engaging content and campaign ideas


• Analytical and performance‑oriented, with sound data‑led optimization judgement


• Strong stakeholder and agency management across internal and external teams


• Self‑driven, proactive, and able to execute independently with strong ownership


• Able to manage multiple brands, campaigns, and priorities while meeting deadlines


• Adaptable and up to date with social platforms, paid media, SEO trends, and digital