Digital Advertising specialist

Wipro; Mhalunge, Chennai District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Wipro is seeking a Digital Advertising Campaign Manager to oversee end-to-end paid media programs from planning to optimization. You will manage campaigns across search, social, and programmatic channels, optimizing budgets and bidding strategies to deliver on client objectives.

The role requires hands-on platform experience, strong analytical skills, and the ability to collaborate across internal teams and with clients to ensure policy compliance and successful outcomes.

Qualifications

• Hands-on experience in at least one core paid media discipline (Paid Search, Paid Social or Programmatic).
• Strong understanding of campaign setup, trafficking, budget and pacing management, and audience targeting.
• Ability to independently manage campaigns from setup through optimization and reporting.
• Familiarity with multiple digital advertising platforms is a plus.

Responsibilities

• Review campaign requirements, media plans, and client objectives.
• Set up, traffic, launch, and manage digital advertising campaigns.
• Configure audience targeting, budgets, bidding strategies, and inventory settings.
• Monitor pacing, delivery, and performance metrics.
• Optimize campaigns to meet business objectives.
• Conduct pre-launch and in-flight QA checks.
• Troubleshoot campaign delivery and tracking issues.
• Prepare performance reports and actionable insights.
• Maintain campaign documentation and records.
• Coordinate with internal teams, vendors, and clients.
• Ensure compliance with platform policies and governance.

Skills

Paid Search

Paid Social

Programmatic Display

Campaign setup

Budget & pacing management

Audience targeting

Bid optimization

Performance reporting

QA & troubleshooting

Independent campaign management

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

DV360

The Trade Desk

Job description

Key Responsibilities

• Review campaign requirements, media plans, and client objectives.
• Set up, traffic, launch, and manage digital advertising campaigns.
• Configure audience targeting, budgets, bidding strategies, and inventory settings.
• Monitor campaign pacing, delivery, and performance metrics.
• Optimize campaigns to achieve agreed business and performance objectives.
• Conduct pre-launch and in-flight quality assurance checks.
• Troubleshoot campaign delivery and tracking issues.
• Prepare regular performance reports and actionable insights.
• Maintain accurate campaign documentation and operational records.
• Coordinate with internal teams, vendors, and client stakeholders.
• Ensure compliance with platform policies, operational processes, and governance standards.

Required Skills & Qualifications

• Hands-on experience in at least one core paid media discipline:
  • Paid Search
  • Paid Social
  • Programmatic Display, Video & Audio
• Strong understanding of:
  • Campaign setup and trafficking
  • Budget and pacing management
  • Audience targeting
  • Bid optimization and inventory management
  • Campaign performance analysis and reporting
  • Quality assurance and troubleshooting
• Ability to independently manage campaigns from setup through optimization and reporting.

Preferred Experience

• Experience in media buying and/or media planning.
• Exposure to digital advertising platforms such as:
  • Google Ads
  • Microsoft Advertising
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads
  • DV360
  • The Trade Desk
• Prior experience in an agency, performance marketing, trading desk, or digital advertising operations environment.
• Strong Excel, PowerPoint, and analytical skills.
• Relevant platform certifications are highly desirable.