Paid Media Specialist

Wildnet Technologies; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Wildnet Technologies seeks a Paid Media Specialist to independently plan, execute, optimize, and report on multi‑channel paid media campaigns for domestic and international clients. The role requires hands‑on experience with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, DV360, and Teads Ad Manager, with a strong focus on tracking, analytics, and client communication.

The candidate will develop strategies, create media plans, manage budgets, conduct research, and continuously optimize campaigns

Qualifications

• 3+ years hands-on Paid Media / Performance Marketing.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Experience with DV360, LinkedIn Ads, TikTok Ads, and Teads Ad Manager.
• Strong understanding of Google Search Ads, Performance Max, YouTube Ads, Display Ads, Remarketing/Retargeting, Audience Targeting, Conversion Campaigns, Shopping Ads.
• Good understanding of GA4, Google Tag Manager, pixels, conversion tracking, UTM parameters, and attribution.

Responsibilities

• Develop paid media strategies based on client objectives, target audiences, budgets, and KPIs.
• Create and present media plans covering budget allocation, channel mix, audience targeting, campaign objectives, bidding strategies, and creative requirements.
• Recommend the right combination of Google, Meta, LinkedIn, TikTok, DV360, Teads, and other relevant paid media channels.
• Identify opportunities to integrate paid media with SEO, content, email, social media, and other digital/ATL channels.
• Conduct competitor, audience, keyword, and market research to identify growth opportunities.
• Set up, manage, monitor, and optimize campaigns.
• Work with tracking solutions like GA4, GTM, and pixels to ensure accurate measurement.
• Prepare weekly, monthly, and ad-hoc performance reports for clients and internal stakeholders.
• Analyze campaign data and translate insights into optimization recommendations.
• Proactively identify opportunities to improve campaign performance, scalability, and efficiency.
• Communicate results clearly to clients and internal teams.
• Coordinate with internal teams to deliver integrated digital marketing solutions.

Skills

Paid media management

Google Ads

Meta Ads

DV360

LinkedIn Ads

TikTok Ads

Teads Ad Manager

GA4

Google Tag Manager

Analytics & reporting

Looker Studio

Tools

DV360

Teads Ad Manager

Looker Studio

Job description

Paid Media Specialist / Performance Marketing Specialist

About the Role

We are looking for a Paid Media / Performance Marketing Specialist who can independently plan, execute, optimize, and report on multi-channel paid media campaigns for domestic and international clients.

The ideal candidate should have strong hands‑on experience across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, DV360, and preferably Teads Ad Manager, with a strong understanding of campaign strategy, audience targeting, tracking, analytics, optimization, and client communication.

Key Responsibilities

• Develop comprehensive paid media strategies based on client objectives, target audiences, budgets, and KPIs.
• Create and present media plans covering budget allocation, channel mix, audience targeting, campaign objectives, bidding strategies, and creative requirements.
• Recommend the right combination of Google, Meta, LinkedIn, TikTok, DV360, Teads, and other relevant paid media channels.
• Identify opportunities to integrate paid media with SEO, content, email, social media, and other digital/ATL channels.
• Conduct competitor, audience, keyword, and market research to identify growth opportunities.

2. Paid Media Campaign Execution & Management

• Set up, manage, monitor, and optimize campaigns

o Google Ads – Search, Performance Max, Display, YouTube, Demand Gen, Shopping

o Meta Ads – Facebook & Instagram

o LinkedIn Ads

o TikTok Ads

o DV360

o Teads Ad Manager

• Conduct keyword research, audience research, placement analysis, negative keyword management, and targeting optimization.
• Manage campaign budgets, bids, pacing, frequency, reach, and performance against KPIs.
• Implement A/B and multivariate testing across creatives, audiences, landing pages, bidding strategies, ad copies, and campaign structures.
• Continuously optimize campaigns to improve ROAS, CPA, CPL, CTR, CPC, CPM, conversions, and overall campaign efficiency.
• Ensure campaigns follow appropriate taxonomy, naming conventions, tracking, brand safety, and platform best practices.
• Identify and resolve campaign delivery, tracking, attribution, and performance issues.
• Assist with account restructuring and creation of new campaign elements wherever required

3. Tracking, Analytics & Measurement

• Work with relevant teams to ensure accurate implementation of Google Tag Manager, GA4, conversion tracking, pixels, UTMs, Floodlight, and other tracking solutions.
• Monitor campaign attribution and data quality.
• Analyze campaign performance using Google Analytics 4, Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager, and other reporting platforms.
• Identify gaps in tracking and recommend corrective actions.
• Ensure campaign data is reliable and aligned with client reporting requirements.

4. Reporting & Insights

• Prepare weekly, monthly, and ad-hoc performance reports for clients and internal stakeholders.
• Analyze campaign data and translate it into clear, actionable insights.
• Highlight key performance trends, challenges, opportunities, and recommendations.
• Present campaign performance and optimization recommendations to internal teams and clients.
• Maintain accurate campaign trackers, budgets, pacing reports, and performance dashboards.

5. Campaign Optimization & Growth

• Proactively identify opportunities to improve campaign performance, scalability, and efficiency.
• Develop and implement new testing methodologies across audiences, creatives, bidding, placements, keywords, and campaign structures.
• Identify opportunities for budget reallocation based on channel and campaign performance.
• Stay updated with changes in Google Ads, Meta, LinkedIn, TikTok, DV360, Teads, GA4, and the broader paid media ecosystem.
• Explore new advertising products, beta features, automation solutions, and emerging platforms.

6. Client Management & Communication

• Act as a secondary point of contact for assigned clients and maintain strong professional relationships.
• Participate in regular client calls to discuss campaign performance, upcoming campaigns, strategy, and optimization opportunities.
• Understand client briefs and translate business objectives into effective paid media strategies.
• Communicate campaign results, insights, and recommendations clearly to both technical and non-technical stakeholders.
• Coordinate with internal teams including SEO, Content, Creative, Development, Analytics, and Business Development to deliver integrated digital marketing solutions.

7. Media Partner Management

• Build and maintain effective relationships with media and technology partners.
• Coordinate with platform representatives and partners for campaign support, troubleshooting, optimization opportunities, and industry updates.
• Explore relevant alpha/beta programs, new platform features, and testing opportunities.
• Share campaign briefs with partners and incorporate relevant recommendations into media strategies.

Required Skills & Experience

• 3+ years of hands‑on experience in Paid Media / Performance Marketing.
• Strong hands‑on expertise in Google Ads and Meta Ads
• Experience with one or more of DV360, LinkedIn Ads, TikTok Ads, and Teads Ad Manager.
• Strong understanding of:

• Google Search Ads
• Performance Max
• YouTube Ads
• Display Advertising
• Remarketing/Retargeting
• Audience Targeting
• Conversion Campaigns
• Shopping Ads

• Good understanding of GA4, Google Tag Manager, pixels, conversion tracking, UTM parameters, and attribution.
• Strong analytical and data interpretation skills.
• Experience with campaign reporting and performance dashboards.
• Good understanding of KPIs such as ROAS, CPA, CPL, CTR, CPC, CPM, CVR, Reach, Frequency and Conversion Rate.
• Strong communication and client-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications

• Google Ads certification.
• Experience handling international clients, particularly US, UK, Canada, or Australia.
• Experience working in a digital marketing agency environment.
• Experience managing significant monthly advertising budgets.
• Experience with Looker Studio or other visualization/reporting tools.
• Knowledge of marketing attribution, incrementality, and advanced measurement methodologies.