Digital Marketing Specialist/Manager

Parul University; Vadodara; On-site; USD 341 - 682; Full time

Job summary

An established industry player in the education sector is seeking a Digital Marketing Specialist to enhance their online presence. This exciting role involves developing and executing innovative digital marketing strategies, managing content across various platforms, and optimizing campaigns for maximum engagement and lead generation. The ideal candidate will have a strong foundation in SEO, PPC, and social media advertising, with a passion for driving results. Join a dynamic team where your creativity and expertise will contribute to impactful marketing initiatives that shape the future of education.

Qualifications

• 2-5 years of experience in digital marketing, preferably in education.
• Proven track record of managing successful marketing campaigns.

Responsibilities

• Develop and execute digital marketing strategies for lead generation.
• Conduct keyword research and optimize campaigns using data tools.
• Plan and execute targeted email marketing campaigns.

Skills

SEO

SEM

PPC

Google Ads

Google Analytics

Social Media Advertising

Content Marketing

Lead Generation

Conversion Rate Optimization

CRM Tools

Marketing Automation Platforms

A/B Testing

Education

Bachelor’s degree in Marketing

Master’s degree in Marketing

Degree in Business Administration

Degree in Digital Marketing

Tools

Google Analytics

CRM Tools

Marketing Automation Platforms

Job description

Job Title: Digital Marketing Specialist / Digital Marketing Manager

Education Qualification:

Bachelor’s/Master’s degree in Marketing, Digital Marketing, Business Administration, or a related field.

Technical Skills:

Expertise in SEO, SEM, PPC, Google Ads, Google Analytics, social media advertising, and strong knowledge of content marketing, lead generation, and conversion rate optimization. Familiarity with CRM tools, marketing automation platforms, and A/B testing.

Experience:

2-5 years of experience in digital marketing (preferably in the education sector). Proven track record of managing successful paid and organic marketing campaigns.

Job Responsibilities:

1. Content & Campaign Management:
   Develop and execute digital marketing strategies to drive traffic and lead generation.
   Create and manage content for websites, blogs, and social media channels.
   Oversee PPC and social media advertising campaigns.
2. SEO & Data Analytics:
   Conduct keyword research and implement SEO best practices.
   Monitor and optimize campaigns using Google Analytics and other data tools.
   Work cross-functionally with design, sales, and content teams to enhance marketing performance.
   Analyze data and optimize marketing strategies for higher engagement and conversions.
3. Email & Social Media Marketing:
   Plan and execute targeted email marketing campaigns.
   Manage social media channels, monitor engagement, and develop audience growth strategies.

Seniority level

Entry level

Employment type

Full-time

Job function

Advertising

Industries

Education Administration Programs