Digital Marketing Manager

Ishita Patra; Faridabad District; On-site; INR 350,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Ishita Patra is seeking a Digital Marketing Executive to drive multi-channel campaigns across social media, SEO/SEM, email and content marketing for educational resources. The role requires 2+ years of experience and a strong focus on data-driven decision making.

You will work on social media campaigns, PPC, content creation, and email marketing, coordinating with educators and writers to reach students and parents effectively.

Qualifications

• 2+ years of digital marketing experience.
• Experience with educational institutions or e-learning platforms.
• Experience with SEO/SEM best practices.
• Strong understanding of email marketing principles.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, social media management tools).
• Strong analytical and problem-solving skills.

Responsibilities

• Plan and execute social media campaigns across major platforms to promote courses and resources.
• Create engaging social media content (text, images, videos) for students, educators, parents.
• Monitor and analyze social media performance; track reach, engagement, conversions and adjust campaigns.
• Manage PPC campaigns on Google Ads to promote courses.
• Optimize PPC campaigns for ROI including bidding and ad copy.
• Develop and execute content marketing strategies; collaborate with writers and educators to create high-quality content.
• Create and send email campaigns; build and maintain email lists; track metrics and improve campaigns.
• Track, analyze and report on the performance of all digital marketing campaigns; stay updated on trends.

Skills

Social media marketing

SEO/SEM

Email marketing

Content marketing

Analytics

Communication skills

Tools

Google Analytics

Google Ads

Social media management tools

Job description

We are seeking a highly motivated and results-oriented Digital Marketing Executive to join our growing team. The ideal candidate will have 2 years of experience in executing digital marketing campaigns across various channels, including social media, search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing. You will play a key role in helping us reach a wider audience and achieve our marketing goals.

Responsibilities:

• Social Media Marketing:
  • Plan and execute social media campaigns across major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote courses and resources.
  • Create engaging social media content (text, images, videos) that resonates with our target audience (students, educators, parents).
  • Monitor and analyze social media performance, track key metrics (reach, engagement, conversions) to measure the success of our campaigns.
  • Manage social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) to drive targeted traffic to our website.
  • Engage with followers and respond to comments and messages in a timely and professional manner.
• Search Engine Optimization (SEO):
  • Conduct keyword research to identify relevant keywords that students are searching for when looking for educational resources.
  • Perform on-page SEO activities to optimize our website and course content for search engines.
  • Track and report on SEO performance (e.g., website traffic, organic rankings) to identify areas for improvement.
• Search Engine Marketing (SEM):
  • Manage pay-per-click (PPC) advertising campaigns on search engines like Google Ads to promote our courses and resources to a wider audience.
  • Optimize PPC campaigns for maximum return on investment (ROI), including bidding, targeting, and ad copy.
  • Track and analyze campaign performance to identify areas for improvement and ensure we are getting the most out of our advertising budget.
• Content Marketing:
  • Develop and execute content marketing strategies to attract students on website. This may include creating blog posts, articles, infographics, and videos on educational topics relevant to our target audience.
  • Collaborate with content writers, educators, and subject matter experts to create high-quality and informative content.
  • Distribute content across relevant channels, including our website, social media, and email marketing campaigns.
• Email Marketing:
  • Create and send engaging email campaigns (e.g., newsletters, promotional emails) to promote courses, resources, and special offers.
  • Build and maintain email lists by capturing leads through our website and social media channels.
  • Track email open rates, click-through rates, and conversions to measure the effectiveness of our email marketing campaigns.
  • Analyze email campaign performance and make data-driven decisions to improve future campaigns.
• Reporting & Analysis:
  • Track, analyze, and report on the performance of all digital marketing campaigns. This may include website traffic, social media engagement, lead generation, and course enrollments.
  • Prepare reports for management, highlighting key insights and recommendations for improving our marketing efforts.
  • Stay up-to-date on the latest digital marketing trends and best practices to ensure we are using the most effective strategies to reach our target audience.

Preferred candidate profile Qualifications:

• 2+ years of experience in digital marketing
• Proven experience in managing social media campaigns for educational institutions or e-learning platforms.
• Experience with SEO/SEM best practices
• Strong understanding of email marketing principles
• Excellent written and verbal communication skills
• Proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, social media management tools)
• Strong analytical and problem-solving skills

Perks and benefits

Competitive salary and benefits package

• Opportunity to work in a fast-paced and dynamic environment