Digital Marketing Specialist

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION; Vasai-Virar; On-site; INR 391,000 - 502,000; Full time

Job summary

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION is seeking a Performance Marketing Specialist to lead paid campaigns from Bhayander, Mumbai. The role focuses on driving high-quality leads and optimizing spend across Google Ads and Meta Ads, with analytics-driven decision making.

You will manage audience/keyword research, A/B tests, and campaign optimization to improve CPL and ROI. 3–6 years of experience and a marketing degree are preferred.

Qualifications

• Graduate in Marketing or related field.
• 3-6 years of performance marketing experience.
• Hands-on with Google Ads, Meta Ads and Google Analytics.
• Strong lead generation and campaign optimization skills.
• Good analytical and target-oriented approach.

Responsibilities

• Plan and manage Google Ads and Meta Ads campaigns.
• Generate quality leads through paid marketing campaigns.
• Monitor campaign performance, CPL, ROI, and conversions.
• Optimize ad campaigns to improve lead quality and reduce costs.
• Conduct audience research, keyword research, and A/B testing.
• Prepare campaign performance reports and analytics.
• Manage remarketing campaigns and landing page optimization.

Skills

Lead generation

Campaign optimization

Analytical skills

Target-oriented

Education

Graduate in Marketing

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Job Description Performance MarketingSpecialist

Location: Bhayander, Mumbai

Experience: 3-6 Years

Salary: 35,000-45,000 per month

Industry: Education / EdTech

7880171907

[e-mail]

Key Responsibilities

• Plan and manage Google Ads and Meta Ads campaigns.


• Generate quality leads through paid marketing campaigns.


• Monitor campaign performance, CPL, ROI, and conversions.


• Optimize ad campaigns to improve lead quality and reduce costs.


• Conduct audience research, keyword research, and A/B testing.


• Prepare campaign performance reports and analytics.


• Manage remarketing campaigns and landing page optimization.

Requirements

• Graduate in Marketing or a related field.


• 3-6 years of experience in performance marketing.


• Hands-on experience with Google Ads, Meta Ads, and Google Analytics.


• Strong understanding of lead generation and campaign optimization.


• Good analytical skills and a target-oriented approach.


• Interested candidates can share their resumes